Brand Tone

Authentic/Genuine, Humorous/Hilarious, Relatable, Energetic/Vibrant, Observational, Engaging/Interactive

Brand Values

• •Authenticity: Being true to his Jamaican heritage and personal experiences is paramount. He aims to be genuine and avoids "poshing up" his accent or style.
• •Cultural Pride: Celebrates Jamaican culture, identity, and its global impact. His work often serves as a connection point for the Jamaican diaspora.
• •Relatability & Connection: Aims to connect with people through shared experiences and laughter, bridging cultural divides. He wants his audience to "feel his pain" and "understand him."
• •Hard Work & Perseverance: He emphasizes creating his own opportunities, evident in his self-produced specials and tours, and the founding of ElliMedia.
• •Joy & Laughter: The ultimate goal is to entertain and bring joy to his audience. He found his passion in making people laugh.
• •Storytelling: His comedic style is heavily reliant on sharing personal stories and experiences.

Best Practices

• •Embrace Authentic "Yard-Style" Language: Where appropriate and natural, incorporate Jamaican patois or colloquialisms that resonate with his core audience. This reinforces authenticity but should be balanced for broader understanding if the specific content aims for wider reach.
• •Lead with Relatability: Frame jokes, stories, and promotional material around shared experiences, particularly those common to immigrants or people familiar with Caribbean culture. Use questions or scenarios that audiences can immediately connect with.
• •Storytelling is Key: Even in short copy, hint at the narrative element of his comedy. Tease a story, a funny situation, or a personal anecdote that will be expanded upon in the content or show.
• •Maintain High Energy and Positivity: Copy should reflect his vibrant stage presence and the joyful experience he aims to provide. Use enthusiastic language and emojis where fitting for the platform.
• •Be Consistently "Unapologetically You": Don’t shy away from cultural specifics or honest observations. The "unapologetic" aspect of his Jamaican identity is a strength and should come through in the confidence of the copy.

Social Perception

Beloved Entertainer, Authentic Voice, Relatable Figure, Rising International Star, Multi-talented, Hard-Working & Entrepreneurial

Copy Examples

• •Instagram Post for New Skit: "Yuh ever notice how back home, [insert relatable Jamaican scenario]? 🤣🤦🏾‍♂️ NEW SKIT just drop! Tag a friend who knows the vibes. #DaleElliottJr #JamaicanComedy #Relatable #YardManTings"
• •Tour Promotion Tweet: "LONDON! Get ready fi laugh till yuh belly hurt! 🤣 The 'Son of an Immigrant' tour is coming YOUR way [Date] at [Venue]! Grab yuh tickets, bring the crew, and let’s make some noise! Link in bio! #SonOfAnImmigrantTour #DaleElliottLive #UKComedy"
• •Website Banner for Podcast: "Real talk, raw laughs. 🔥 Tune into the Dale Elliott Podcast. We're diving deep into everything from immigrant life to why plantain is a SUPERFOOD. New episode every [Day]! #DaleElliottPodcast #JamaicanPodcast #RealAndRelatable"
• •Facebook Ad for Comedy Special: "From Kingston to LA, the journey's been wild! 😂 Catch my latest comedy special, '[Special Name],' streaming now on Dale Elliott TV (YouTube). Pure, unadulterated Jamaican humour. You don't wanna miss this! #ComedySpecial #StandUpComedy #DaleElliottJr"
• •TikTok Video Caption (for a funny observation): "Me trying to explain [cultural difference] to my American friends... it's a whole movie! 🤷🏾‍♂️😂 Am I wrong though? #Comedy #CultureClash #ImmigrantLife #Funny #fyp"