Brand Tone

professional, informative, and safety-focused

Brand Values

• •Safety
• •Expertise & Innovation
• •Customer Focus & Problem Solving
• •Integrity & Reliability
• •Quality

Best Practices

• •Prioritize Clarity and Accuracy: Given the critical nature of safety products, all copy must be clear, unambiguous, and factually accurate. Avoid jargon where possible, or explain it clearly.
• •Maintain a Professional and Authoritative Voice: Use language that conveys expertise, experience, and a deep understanding of safety regulations and solutions.
• •Focus on Solutions and Benefits: Highlight how Dakota Safety's products and expertise solve specific safety challenges and the benefits they provide (e.g., OSHA compliance, injury prevention, increased productivity, peace of mind).
• •Be Informative and Educational: Provide valuable information that helps potential customers understand safety risks and the effectiveness of different solutions. This can be achieved through product descriptions, blog posts, and case studies.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media updates, email newsletters, or product brochures, the tone should remain consistent, reinforcing the brand's identity as a knowledgeable and reliable safety expert.

Social Perception

expertise and effectiveness

Copy Examples

• •Headline: Ensure OSHA Compliance and Worker Safety with Our Proven Fall Protection Systems. Body: Don't leave safety to chance. Dakota Safety offers a comprehensive range of non-penetrating and fixed guardrail solutions, engineered for maximum protection and regulatory compliance. Secure your site today.
• •Headline: Innovative Safety Solutions, Tailored to Your Facility's Unique Needs. Body: With over 30 years of combined project experience, our team specializes in creating custom, cost-effective fall protection and safety systems. From design to installation, we're your partners in creating a safer workplace.
• •Headline: Beyond Fall Protection: Advanced Air & Surface Disinfection for a Healthier Environment. Body: Introducing CASPR technology – clinically proven to reduce pathogens by up to 99.96%. Dakota Safety provides continuous and seamless disinfection solutions to protect your workforce and visitors. Learn more about creating a safer indoor space.
• •Headline: Your Trusted Partner for Comprehensive Rooftop Safety. Body: From non-penetrating guardrails to roof hatch protectors and visual warning lines, Dakota Safety delivers robust and reliable solutions to mitigate fall hazards effectively. Explore our range and request a quote.
• •Headline: Expert Guidance, Reliable Products: The Dakota Safety Difference. Body: Navigating workplace safety requirements can be complex. Our knowledgeable team is here to help you identify the right solutions, ensuring your facility meets the highest safety standards. Integrity, focus, and a passion for protection – that's our promise.