Brand Tone

Passionate, Enthusiastic, Friendly, Approachable, Authentic, Down-to-Earth, Humorous, Playful, Community-Focused, Trustworthy, Customer-Focused

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Passion for Gaming
• •Community Building
• •Authenticity & Transparency
• •Unique Designs

Best Practices

• •Embrace the "Passionate Gamer" Voice: Write as if you're talking to a fellow TTRPG enthusiast. Use insider language where appropriate (like "dice goblin") but ensure it's still welcoming to newcomers.
• •Inject Personality & Humor: Don't be afraid to be playful, reference "Whiskey the doggo," or share the founder's authentic voice. This makes the brand relatable and memorable.
• •Highlight Craftsmanship & Quality: Consistently emphasize the care, quality materials, and handcrafted nature of many products. This justifies the premium aspect.
• •Be Genuinely Helpful and Approachable: Ensure all communications, from product descriptions to customer service interactions, are friendly, supportive, and focused on helping the customer.
• •Show, Don't Just Tell, Your Community Focus: Regularly share stories or posts about community involvement, collaborations with local game stores, or tips for gamers to reinforce this core value.

Social Perception

Highly Positive, Trusted Retailer, Engaged with Community, Artisanal & Passion-Driven, Good Value

Copy Examples

• •Headline: Your Next Adventure Deserves Legendary Dice. Body: Tired of the same old rolls? At Dakota Irish, we craft dice that feel as epic as your campaigns. From shimmering polymer to hefty metal, find the set that tells *your* story. Roll with character.
• •Headline: Join the Hoard! New Dice Just Dropped. Body: Calling all dice goblins! 🐲 Our latest collection has landed, shimmering with new colors and a touch of Dakota Irish magic. Warning: may cause spontaneous character creation. Grab yours before Whiskey the doggo tries to claim them!
• •Headline: Handcrafted for Your Heroes. Body: Every adventurer needs a trusty dice tray. Ours are handcrafted in rural Ireland with passion, precision, and a little bit of gamer soul. Give your dice the home they deserve. Quality you can feel, from our workshop to your table.
• •Headline: Got Questions, Fellow Adventurer? We're Here to Help! Body: Choosing the perfect dice can be a quest in itself! Our friendly team (mostly humans, one very important doggo) is always ready to help you find the perfect gear for your TTRPG needs. Fast shipping, happy rolling, guaranteed!
• •Headline: More Than Just a Store – We're Your Gaming Community. Body: At Dakota Irish, we believe TTRPGs are about connection. That's why we're passionate about supporting players and local game stores. Follow us for exciting new releases, game night inspiration, and a peek into our dice-crafting world!