Brand Tone

friendly, approachable, and customer-centric, with an undercurrent of faith-based values

Brand Values

• •Customer Service
• •Quality Products
• •Affordability & Value
• •Inclusivity
• •Faith
• •Community
• •Versatility and Style

Best Practices

• •Use warm, inviting language. Address customers directly using "you" and "your."
• •Consistently highlight the "Picky Test" ethos – the care taken in selecting high-quality items. Mention details like "USA made" where applicable.
• •Reinforce the availability of a wide range of sizes (S-4XL) regularly to make everyone feel welcome.
• •Regularly thank customers for their support, echoing the appreciative tone seen on the website. Keep the overall messaging upbeat and encouraging.
• •While not every post needs a direct faith message, the underlying values of kindness, service, and community can shine through in how the brand communicates and engages with its audience. If sharing faith-based content, ensure it aligns with the open and welcoming approach seen on the "About Us" page.

Social Perception

Positive customer experiences, appreciation for inclusivity, seen as approachable and friendly, recognition for quality and style, user-friendly experience

Copy Examples

• •Wrap yourself in confidence and style! ✨ At Dakota Darling, we handpick every piece to bring you quality fashion that feels as good as it looks. Because you deserve to shine! #DakotaDarlingStyle #QualityFashion #FeelGoodFashion
• •Hello, gorgeous! 👋 Our latest arrivals are here to add a little sparkle to your everyday. From cozy knits to statement pieces, find your new favorite in sizes S-4XL. Come see what’s new at Dakota Darling! #NewCollection #DakotaDarlingBoutique #StyleForAll
• •Treat yourself! 🛍️ Our sale just got even sweeter. Discover beautiful, quality pieces at prices you’ll love. Fast, free US shipping always! Don't miss out, darlings! #DakotaDarlingSale #AffordableStyle #BoutiqueDeals
• •More than just clothes, we're about celebrating you! We believe in kindness, quality, and pieces that bring a little joy to your day. Thank you for being part of our wonderful Dakota Darling family. 🙏 #DakotaDarlingCommunity #BlessedAndDressed #FashionWithHeart
• •What's your go-to Dakota Darling piece that makes you feel amazing? Share your faves below! 👇 We love seeing how you style your treasures! #MyDakotaDarling #CustomerLove #FashionInspo