Brand Tone

Warm & Friendly, Caring & Thoughtful, Personal & Authentic, Slightly Playful & Sweet, Helpful & Considerate

Brand Values

• •Thoughtfulness
• •Quality
• •Support for Small Businesses
• •Customer Happiness
• •Convenience
• •Personal Touch

Best Practices

• •Always Prioritize Warmth and Empathy: Every piece of copy, from product descriptions to social media replies, should feel friendly, approachable, and understanding of the customer's desire to show care.
• •Highlight the "Why" Behind the Gift: Focus on the emotion and intention behind gifting – celebrating milestones, offering comfort, showing appreciation, or simply brightening someone's day. Connect the products to these feelings.
• •Incorporate Storytelling (Even in Small Ways): Briefly mention the small businesses you support or the thought process behind a curated box. This adds a personal touch and reinforces authenticity.
• •Use Inclusive and Positive Language: Keep the tone upbeat and inviting. Use words that evoke happiness, comfort, and delight. For example, instead of just "box," use "box of joy," "thoughtful parcel," or "curated collection."
• •Maintain a Consistent Voice Across All Channels: Whether it's an Instagram caption, a website FAQ, or an email, the tone should be recognizably "Daisy Lane." Develop a simple style guide with key phrases and a "do's and don'ts" list for anyone writing copy. Engage with your audience in a consistently friendly and helpful manner.

Social Perception

Positive: Customers generally perceive Daisy Lane Gift Boxes as a reliable source for beautiful, well-curated gift boxes. Appreciation for Aesthetics. Trusted for Special Occasions. Supportive of Small Businesses. Seen as a "Treat"

Copy Examples

• •Brighten someone's day (or your own – we won't tell! 😉) with our new 'Sunshine in a Box' collection! ☀️ Packed with carefully chosen goodies from lovely UK small businesses, it's the perfect way to send a little warmth and a great big hug. Who would you send this to? Tag them below! #DaisyLaneGifts #SendSunshine #ThoughtfulGifting #SupportSmallUK
• •Sending Love, Simplified. 💕 Discover beautifully curated gift boxes, handpicked with care and designed to make them smile. Build your own or choose a ready-to-go delight. The perfect thoughtful gesture is just a click away.
• •Know someone who needs a little pick-me-up? Our 'Rest & Recover' gift box is like a warm hug in a parcel. Filled with soothing treats and comforting finds, it’s a gentle reminder that you’re thinking of them. Send some TLC today with Daisy Lane Gift Boxes. 💌 #GetWellSoonGift #CarePackage #ThinkingOfYou #DaisyLaneGiftBoxes
• •Unleash your inner gifting guru! ✨ With our 'Build Your Own Box' option, you become the designer. Handpick their favourite treats, from artisan chocolates to pampering delights, all sourced from wonderful independent UK brands. Craft a truly personal gift that says, 'I know you.' Let's create some joy together!
• •Show Mum just how special she is this Mother's Day! 🌸 Our delightful gift boxes are brimming with love and lovely things she truly deserves. From relaxing pamper sets to gourmet treat collections, find the perfect way to say 'thank you' for everything she does. Order by [Date] for guaranteed smiles!