Brand Tone

friendly, approachable, and supportive

Brand Values

• •Comfort and Confidence
• •Timeless Style
• •Quality
• •Community Focus
• •Customer-Centric Service

Best Practices

• •Speak Like a Friend: Always use a warm, welcoming, and approachable tone. Address the customer directly with words like "you" and "your." Avoid overly formal or technical jargon.
• •Focus on the Feeling: Don't just sell clothes; sell confidence and comfort. Use descriptive words that evoke a feeling, such as "soft," "effortless," "cozy," and "confident."
• •Tell a Story: Briefly explain why a piece is special. Is it versatile? Is it from a beloved Australian designer? Is it perfect for a specific occasion? This adds value beyond the item itself.
• •Stay Positive and Inclusive: Ensure all copy is uplifting and makes every woman feel seen and valued. Celebrate different styles and body types through your language and imagery.
• •Maintain Consistency Across Platforms: Whether writing a product description, an Instagram caption, or a return policy, the friendly and supportive tone should be consistent. This builds brand trust and a cohesive customer experience.

Social Perception

The public perceives DAISY HILL BOUTIQUE as a reliable and charming local business that offers high-quality, stylish clothing. Customers often highlight the "beautiful" and "gorgeous" products in their online comments. The brand is seen as trustworthy, and the shopping experience is described as positive. There are some mentions on platforms like TikTok of users discussing "Daisy Hill clothing," though some of these discussions seem to be about a different entity or are part of broader conversations about online boutiques. However, the specific Australian boutique maintains a positive and distinct reputation.

Copy Examples

• •Meet your new favourite knit! ✨ The Matilda Jacket has arrived, and we're in love with its effortlessly chic vibe. Perfect for layering over a simple tee or your favourite dress, it’s the cozy, stylish piece your wardrobe has been waiting for. Swipe to see it in classic brown and black! Available in-store and online now.
• •Weekend plans: Coffee, a stroll, and the perfect outfit. ☕️ We love seeing how you style your Daisy Hill finds! Whether you're dressing up or keeping it casual, confidence is your best accessory. What's your go-to weekend look? Let us know in the comments below! #DaisyHillStyle
• •Hello lovely! As the leaves begin to turn, it's the perfect time to embrace cozy layers and rich textures. Our new collection is filled with timeless pieces designed to make you feel comfortable and confident all season long. From soft-touch knits to versatile pants, discover styles you'll reach for again and again. Explore the new arrivals.
• •Effortless Style, Timeless Quality. Discover pieces you'll love for years to come. Shop our curated collection of Australian labels and wardrobe essentials.
• •Spotted: The Emmi Dress is back in stock! As stunning as ever, this piece is perfect for any occasion. Tap to shop before it's gone again! 🤍