Brand Tone

Sexy, confident, and playful, with an empowering and inclusive undercurrent. Passionate and customer-focused.

Brand Values

• •Empowerment & Confidence: Daisy Corsets aims to make women feel confident and sexy by enhancing their natural curves and providing a flattering silhouette.
• •Quality & Value: They strive to offer high-quality, well-made corsets with authentic steel boning at an exceptional price point.
• •Inclusivity: Catering to a wide range of sizes (XS-6X) and diverse body types is a key aspect of their brand.
• •Fashion-Forward Design & Versatility: The brand prides itself on offering a vast selection of styles for various occasions and markets, from intimate apparel to costumes and fashion outerwear.
• •Customer Focus: Listening to retailers and understanding customer needs seems integral to their design process.
• •Passion: The founder's personal enthusiasm for the business and products is evident.

Best Practices

• •Emphasize Empowerment: Use strong, active verbs and language that inspires confidence and self-assuredness. Focus on how the product makes the wearer *feel*.
• •Maintain a Hint of Playfulness & Allure: Incorporate evocative and slightly flirtatious language where appropriate, aligning with the "sexy" and "confident" aspects of the brand.
• •Highlight Quality and Craftsmanship: Mention key features like "steel boning," "quality fabrics," and "authentic corsetry" to build trust and justify value.
• •Be Inclusive in Language: Ensure that copy resonates with a diverse audience by acknowledging different body types and the wide range of sizes available.
• •Showcase Versatility: Regularly remind customers of the many ways and occasions Daisy Corsets can be worn, from intimate settings to public fashion statements and costume events.

Social Perception

Positive: Customers appreciate the quality and sturdiness, especially the steel-boned options. Praised for the wide size range. Customers report feeling sexy and confident. Recognized for extensive variety of styles. Mixed/Negative: Some customers have reported issues with sizing consistency and quality control issues.

Copy Examples

• •Unleash your inner confidence. Our steel-boned corsets are designed to sculpt your silhouette and empower your every move. Discover your perfect fit with Daisy Corsets.
• •From sultry nights in to bold fashion statements out. Daisy Corsets offers thousands of styles to express every facet of you. Quality, value, and undeniable allure.
• •Feel the difference true craftsmanship makes. Our authentic corsets provide superior shape, support, and a touch of playful elegance. Embrace your curves with Daisy Corsets.
• •More than just a garment, it's a feeling. Daisy Corsets: Cinching your waist, boosting your confidence, and turning heads wherever you go. Sizes XS-6X.
• •Dare to be you. Whether it's for a special occasion, a costume fantasy, or everyday empowerment, find your statement piece with Daisy Corsets. Explore the collection.