Brand Tone

Warm, elegant, and enchanting, with a focus on storytelling and emotional connection. The tone is also personal and caring, reflecting the founder's passion and connection with customers.

Brand Values

• •Craftsmanship & Quality
• •Emotional Connection & Storytelling
• •Sustainability & Responsibility
• •Community & Giving Back
• •Customer Focus & Connection
• •Elegance & Beauty
• •Well-being & Enchantment

Best Practices

• •Use evocative language that paints a picture and appeals to the senses, aligning with the idea of candles 'weaving stories'.
• •Incorporate the founder's story and the brand's 'heart' into the narrative.
• •Highlight Craftsmanship and Natural Quality: Consistently mention the use of fine natural waxes, essential oils, hand-poured techniques, and eco-friendly aspects to reinforce value and care.
• •Focus on 'Radiance,' 'Warmth,' and 'Elegance': Use these keywords and related synonyms throughout the copy to reinforce the brand name and its core promise of bringing beauty and enchantment.
• •Incorporate Customer Language (Subtly): Pay attention to how customers describe the products and their experience (e.g., 'smells amazing,' 'calming,' 'luxurious') and subtly reflect this positive language in new copy, ensuring it aligns with the established brand tone.

Social Perception

Customers perceive Dainty Radiance as a brand that offers unbelievably amazing scents, high-quality candles, and excellent customer service. The founder, Daina, is seen as kind, caring, and having a sweet soul. The brand has a high rating on review platforms, reflecting positive experiences with custom orders and communication.

Copy Examples

• •Discover handcrafted candles that weave warmth, memory, and a touch of magic into every moment.
• •Hand-poured with natural waxes and pure essential oils, let its serene glow and soothing aroma create a peaceful haven for your mind and spirit.
• •Join us in bringing beauty, warmth, and heartfelt connection into your home.
• •Immerse your senses in the captivating aroma that exudes luxury and timeless charm.
• •Experience the symphony of vanilla notes in our Vanilla Elegance candle, a serene embrace for your soul.