Brand Tone

Artisanal & Passionate, Personal & Friendly, Delicate & Elegant, Appreciative & Humble

Brand Values

• •Happiness & Joy
• •Handmade Craftsmanship & Quality
• •Originality & Uniqueness
• •Sustainability & Slow Fashion
• •Customer-centricity

Best Practices

• •Embrace Storytelling: Share the inspiration behind collections, the process of creation (as they do in vlogs), and the meaning of "Daintynine." This reinforces the personal, artisanal value.
• •Use "Dainty" Adjectives Consistently: Incorporate words like "delicate," "intricate," "fine," "elegant," "charming," "sweet," and "lightweight" when describing products and the brand aesthetic to maintain the "dainty" feel.
• •Maintain a Personal and Appreciative Voice: Address customers directly and warmly. Regularly express gratitude for their support of handmade artistry. Use "we" and "our" to foster a sense of community, and share Ruth's personal connection to the craft.
• •Highlight the "Handmade" and "Unique" Aspects: Continuously emphasize the meticulous, handcrafted nature of each piece and the original crochet techniques. This justifies the "slow fashion" approach and sets the brand apart.
• •Focus on "Happiness" and "Joy": Weave in the core brand value of bringing happiness through their creations. Connect the jewelry to feelings of delight, specialness, and "cloud nine" moments.

Social Perception

Positive (among aware customers), Emerging Brand Awareness, Niche Appeal, Trustworthiness

Copy Examples

• •Instagram Post: Each tiny bead, crocheted with passion and a sprinkle of 'cloud nine' happiness, just for you. ✨ Discover the delicate artistry of Daintynine – where every piece tells a story. #HandmadeJewelry #Daintynine #ArtisanMade #UniqueCrochet
• •Product Description Snippet: Feel the gentle elegance of our Luna Moth Earrings. Handcrafted with the finest glass beads and a whisper of magic, these lightweight treasures are designed to bring a touch of serene beauty to your everyday. Lovingly made by Ruth, for your unique sparkle.
• •Email Newsletter Opening: Hello [Customer Name], a little handcrafted joy is coming your way! At Daintynine, we believe in the simple happiness that a special piece of jewelry can bring. Thank you for being part of our story and supporting the art of handmade.
• •Facebook Ad: Looking for jewelry as unique as you are? Daintynine offers exquisite, handcrafted crocheted bead jewelry, made with love in Singapore. Each piece is a tiny work of art, designed to make you smile. Shop our slow fashion collections today! #SupportHandmade #DaintyJewelry #SingaporeBrand
• •Website "About Us" Excerpt: More than just jewelry, Daintynine is a dream woven thread by thread. Ruth, our founder and artisan, pours her heart into every creation, believing that true beauty lies in the delicate details and the joy it brings. Welcome to our world of handcrafted happiness.