Brand Tone

friendly, helpful, and customer-focused

Brand Values

• •Building People and Delivering Joy
• •Customer Happiness
• •Simplicity and Convenience
• •Quality
• •Transparency
• •Eco-Friendliness/Sustainability
• •Innovation
• •Support for Entrepreneurs

Best Practices

• •Emphasize "Building People and Delivering Joy": This core value should permeate all communications, highlighting how your products and services help customers achieve their goals and bring happiness to their patrons.
• •Maintain a Helpful and Supportive Voice: Position the brand as a knowledgeable partner invested in the success of its customers. Use language that offers solutions and makes processes easier.
• •Showcase Customer Success (and Founder's Story): Share testimonials or stories that align with the entrepreneurial spirit. Remind customers that the brand understands their challenges because it was born from similar experiences.
• •Be Approachable and Friendly: Use conversational language. Even in more formal communications, maintain a warm and welcoming tone. Phrases like "We love hearing from you!" can reinforce this.
• •Highlight Quality and Innovation (with a touch of fun): While professionalism is key, the frozen dessert industry is inherently joyful. Don't be afraid to showcase fun and innovative products like color-changing spoons, alongside the commitment to quality and sustainability.

Social Perception

reliable and supportive partner for frozen dessert businesses

Copy Examples

• •Running a dessert shop is a dream. Sourcing supplies shouldn't be a nightmare. We make it easy. #FrozenDessertSupplies #SweetSuccess
• •Your amazing treats deserve packaging that wows! ✨ Explore our custom cup options and let your brand shine. #BuildPeopleDeliverJoy #CustomPackaging
• •From eco-friendly spoons to eye-catching color-changing gear, we've got what you need to delight your customers. Taste the difference quality supplies make! #IceCreamSupplies #FrozenYogurtLove
• •Big ideas start small. We're here to support your journey, every scoop of the way. No minimum orders, just maximum joy. #SupportSmallBusiness #DessertDreams
• •Join the FDS family and experience the difference. Award-winning service, quality supplies, and a commitment to helping you build your brand. Let's deliver joy, together! #YourPartnerInSweetness #FrozenDessertPros