Brand Tone

Friendly and Approachable, Confident and Quality-Focused, Convenient and Practical, Appealing and Fresh

Brand Values

• •Quality
• •Freshness
• •Convenience
• •Variety
• •Innovation
• •Customer Satisfaction
• •Nationwide Reach/Accessibility

Best Practices

• •Always Emphasize Freshness and Quality: Use words like "fresh," "quality," "delicious," "healthy," "natural ingredients" consistently across all communications. This reinforces the core brand promise.
• •Maintain a Friendly and Accessible Voice: Use conversational language, address the audience directly (e.g., "you," "your"), and incorporate a positive, upbeat tone. Avoid overly formal or technical jargon where possible.
• •Highlight Convenience and Speed: Remind customers that Daily Fresh provides a quick, easy, and satisfying meal solution for their busy lives. Use phrases like "on-the-go," "ready to eat," "quick meal," "save time."
• •Showcase Variety and Appeal to Chilean Tastes: Regularly feature different product options and subtly reference popular local flavors or preferences to resonate with the target audience.
• •Be Transparent and Responsive (Especially Regarding Concerns): In light of the recent food safety alert, it's crucial to address any customer concerns with honesty, empathy, and clear information about steps taken to ensure product safety. This builds trust even in challenging times. This includes highlighting existing certifications like HACCP.

Social Perception

Established and Recognized, Go-To for Convenience, Concerns about Food Safety (Recent Issue), Engaged Online Community, Association with "Freshness"

Copy Examples

• •☀️ Lunch break calling? Grab our NEW [Sandwich Name]! Packed with fresh ingredients and all the flavor you know and love from Daily Fresh. Quick, delicious, and ready when you are! 😉 #DailyFresh #SandwichLove #AlmuerzoRapido #ComidaFresca #ChileFood
• •No time to cook? No problem! Daily Fresh offers a delicious and healthy solution for your busy days. From classic favorites to exciting new flavors, find your perfect 'on-the-go' meal. Quality you can taste, convenience you can count on. Find us at your nearest store! 🥪 #DailyFreshConvenience #HealthyFastFood #TuComidaLista
• •Daily Fresh: Over 20 years crafting Chile's favorite sandwiches. Experience the difference that quality ingredients and a passion for freshness make. Taste the tradition, enjoy the convenience. [Link to Products Page]
• •🎉 Surprise! 🎉 Get [Discount]% off your favorite Daily Fresh Express sandwiches this week! Perfect for a quick bite or a satisfying meal. Don't miss out – fresh, tasty, and now even more affordable! #DailyFreshOferta #ComidaChilena #Descuento
• •What's your Daily Fresh mood today? 🤔 A) Classic Jamón Queso 🧀 B) Flavorful Ave Pimentón 🌶️ Vote now and grab yours! 👇 #DailyFreshPoll #TuFavorito #SnackTime