Brand Tone

Elegant & Luxurious, Modern & Innovative, Vibrant & Joyful, Caring & Thoughtful, Accessible & Convenient

Brand Values

• •Quality & Freshness
• •Luxury & Elegance
• •Customer Delight & Satisfaction
• •Convenience & Accessibility
• •Innovation
• •Sustainability (Developing Value)

Best Practices

• •Visual Consistency is Key: Ensure all photography and videography across platforms align with the elegant, luxurious, and vibrant aesthetic. High-quality, well-lit, and beautifully styled visuals are crucial.
• •Embrace Elegant Language with a Touch of Warmth: Use descriptive and evocative words that convey luxury and beauty (e.g., "exquisite," "breathtaking," "artfully arranged," "signature"). Balance this with a caring and approachable tone in customer interactions and captions.
• •Highlight Core Values in Messaging: Regularly weave in mentions of freshness, quality craftsmanship, the convenience of their services (same-day, automated stores), and the emotional aspect of gifting flowers.
• •Adapt to Platform, Maintain Identity: While TikTok copy can be more playful and trend-driven using relevant sounds and hashtags, the underlying message of luxury, beauty, and "the right moment" should remain. Website copy can be more detailed and reassuring.
• •Engage with an Emphasis on Care: Respond to comments and inquiries promptly and professionally, reinforcing the brand's commitment to customer satisfaction and its caring, thoughtful nature. Personalize where possible.

Social Perception

High-Quality & Beautiful, Reliable & Professional, Luxurious & Aspirational, Innovative & Convenient, Trendy

Copy Examples

• •Drenched in pink perfection 💖. Make any day extraordinary with our signature luxury bouquets. Freshly picked, artfully arranged, and delivered with love. Tap to shop the dream. #DailyFlowers #LuxeBlooms #PinkPerfection #AmsterdamFlowers #FlowerDelivery
• •Forgot a special occasion? Or just want to brighten someone's day? ✨ Daily Flowers offers stunning, hand-tied bouquets with same-day delivery across Amsterdam and beyond. Order by [Time] and let us handle the magic. Because every moment deserves beautiful flowers. Visit dailyflowers.nl. #DailyFlowers #SameDayDelivery #AmsterdamFlorist #LuxuryFlowers #GiftIdeas
• •*(Trending sound in background)* Text on screen: "POV: You need gorgeous flowers at 10 PM 😍" Video: Shows someone easily selecting and receiving a beautiful bouquet from the automated store. Caption: "Late-night flower emergencies? Solved! ✅ Find Daily Flowers automated stores for luxury blooms, anytime. #DailyFlowersNL #FlowerVendingMachine #Amsterdam #Convenience #Luxe #AlwaysTheRightMoment"
• •Timeless Elegance. Discover our exquisite collection of preserved roses – real beauty that lasts for months, no water needed. The perfect symbol of everlasting affection. Shop now at DailyFlowers.nl. #DailyFlowers #PreservedRoses #EternalRoses #LuxuryGifts
• •More than just flowers, it's a Daily Flowers experience. From carefully selected blooms to meticulous arrangements and heartfelt delivery, we pour care into every detail. Bringing joy, one bouquet at a time. ✨ #DailyFlowers #ArtOfFloristry #QualityBlooms #MadeWithLove #Amsterdam