Brand Tone

Empowering, Supportive, Passionate, Purpose-Driven, Authentic, Unique, Community-Focused, Inspirational & Creative

Brand Values

• •Empowerment of Women
• •Authenticity & Originality
• •Social Impact & Purpose
• •Preservation of Culture & Heritage
• •Lifelong Learning & Creativity
• •Global Reach & Connection

Best Practices

• •Always Lead with Empowerment: Ensure that the messaging, whether aimed at artists or buyers, reinforces the core mission of uplifting women in the arts. Use words that inspire, support, and validate.
• •Highlight Authenticity and Originality: Consistently use terms like "handmade," "original," "unique," and "one-of-a-kind" to describe the products. Share artist stories to emphasize the human element behind the art.
• •Speak with Passion and Purpose: Let the copy reflect the genuine enthusiasm and commitment behind the brand. Don't be afraid to talk about the "why" – the social impact and the drive to make a difference.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "join our community") to connect with both artists and customers. Encourage interaction and sharing.
• •Maintain an Inspirational and Accessible Voice: While professional, the tone should remain approachable and inspiring, encouraging creativity and appreciation for the arts in everyone, regardless of their background. Avoid overly academic or exclusive art jargon.

Social Perception

Positive & Mission-Driven, Provider of Unique Art & Learning Opportunities, Supportive Community for Artists, Trustworthy, Innovative

Copy Examples

• •Headline for Artist Recruitment: "Your Art, Your Voice, Our Global Stage. Join DailyDesignist and let the world celebrate your unique talent. We're empowering women artists, one masterpiece at a time."
• •Social Media Post (showcasing an artwork): "Dive into the soul of creativity with this original handmade piece by [Artist Name]. At DailyDesignist, every creation tells a story of passion, skill, and the unwavering spirit of women artists. Own a unique story. #WomenInArt #HandmadeWithLove #DailyDesignist"
• •About Us Snippet: "DailyDesignist was born from a desire for change and a passion for art. We're more than a marketplace; we're a global movement dedicated to giving women artists the visibility and support they deserve. Discover authentic, handcrafted treasures and be part of their journey."
• •Art Class Promotion: "Unleash your inner artist and learn from inspiring women creators. Our online classes offer more than just techniques; they offer a connection to a vibrant community and the joy of bringing your vision to life. Start your creative journey today!"
• •Call to Action for Buyers: "Invest in art that empowers. Each piece you purchase from DailyDesignist directly supports a woman artist, helping to reshape the art world into a more equitable and vibrant space. Shop original. Shop with purpose."