Brand Tone

Authoritative, Educational, Reassuring, and Hopeful.

Brand Values

• •Scientific Credibility
• •Health and Wellness Empowerment
• •Transparency
• •Efficacy and Results
• •Natural and Plant-Based

Best Practices

• •Always anchor claims in research, referencing Dr. Lewis's background, specific studies, or published papers to reinforce the authoritative and credible tone.
• •Frame content as educational, explaining the 'why' behind the product—the nutritional science, the function of polysaccharides, the importance of immune balance—to empower the consumer with knowledge.
• •Consistently feature Dr. Lewis in videos, quotes, and articles, as his expertise is the brand's biggest asset and the primary source of its authoritative tone.
• •While mentioning clinical terms like 'ADAS-Cog' or 'CD4/CD8 ratio' to build credibility, always follow up with a simple explanation of what that means for the customer.
• •Integrate authentic customer testimonials and case studies to translate scientific data into relatable human stories, reinforcing the hopeful and effective aspects of the brand's perception without losing the foundation of credibility.

Social Perception

Trustworthy, Effective, and a source of expert knowledge in the field of brain health and nutrition; perceived as a premium, science-backed solution in a crowded supplement market.

Copy Examples

• •Decades of research. Over 180 scientific publications. One breakthrough for brain health. Dr. John E. Lewis, former University of Miami medical school professor, formulated Daily Brain Care based on his landmark Alzheimer's research. It’s not just another supplement; it's a clinically studied blend of functional foods shown to improve cognitive function, memory, and focus. Take control of your brain health with science you can trust. Learn more and read the research. #DailyBrainCare #DrLewisNutrition #BrainHealth #ScienceBacked
• •A Question from Dr. Lewis: Are You Giving Your Brain What It Needs? Hi [Name], Did you know that key nutrients vital for brain function are often missing from our modern diets? My 20+ years of research in nutritional science led me to identify the powerful roles of polysaccharides from aloe vera and phytonutrients from rice bran. That’s why I created Daily Brain Care—to fill those gaps and provide the raw materials your brain needs to thrive. See the clinical results for yourself.
• •From the Lab to Your Life. Daily Brain Care is the result of groundbreaking clinical research into cognitive health. Formulated by Dr. John E. Lewis, our supplement is proven to enhance memory, support immune function, and increase adult stem cell production. Experience the difference that real science makes.
• •People always ask me, 'What's ONE thing I can do for my brain health?' My answer comes from years of research. While diet is key, most of us miss out on specific polysaccharides that fuel our cells. Our clinical study showed Daily Brain Care improved cognitive scores in 12 months. This isn't a guess. It's science. 🧠 #BrainSupplements #CognitiveFunction #DementiaAwareness #DrLewis
• •Why Choose Daily Brain Care? While many supplements make claims, we provide proof. Based on Dr. Lewis's Alzheimer's study, our formula is clinically shown to improve the ADAS-Cog score—the gold standard for assessing cognition. It supports your brain by balancing immune function and reducing inflammation, targeting the root causes of cognitive decline.