Brand Tone

Professional and Expert, Supportive and Empowering, Approachable and Community-Focused, Aspirational and Quality-Driven

Brand Values

• •Quality
• •Integrity
• •Customer Success & Support
• •Innovation
• •Empowerment
• •Community

Best Practices

• •Always Prioritize Quality & Professionalism: Use clear, concise language that highlights the premium nature of the products and their benefits for lash professionals. Avoid overly casual slang unless it aligns with a specific campaign on a platform like TikTok, but always circle back to expertise.
• •Emphasize Support & Partnership: Frame messaging around helping lash artists succeed. Use inclusive language ("we," "us," "your success") to build a sense of community and partnership.
• •Show, Don't Just Tell, with Results: Incorporate testimonials, user-generated content, and before-and-after visuals when possible. Let the quality of the work done with Lash Jungle products speak for itself.
• •Educate and Add Value: Share tips, tutorials, and industry insights. This positions the brand as a knowledgeable leader and a valuable resource, reinforcing trust and expertise.
• •Maintain Visual and Verbal Consistency: Ensure that the tone of voice is consistent across all platforms (website, social media, email), even if the specific content varies. The core message of quality, support, and empowerment should always be present. Use high-quality imagery and branding elements consistently.

Social Perception

Highly Trusted Supplier, High-Quality Products, Excellent Customer Support, Valued by Professionals, Innovative and Trend-Aware

Copy Examples

• •✨ Elevate Your Artistry ✨ Introducing our new Velvet Noir Promade Fans! Crafted for perfection, these ultra-dark, feather-light fans make creating stunning volume sets effortless. Because your clients deserve the best, and so do you. Tap to shop and experience the Lash Jungle difference. #LashJunglePRO #PromadeFans #LashArtist #VolumeLashes #NewProduct
• •Stop compromising on quality. Lash Jungle PRO provides top-tier lash extension supplies, rigorously tested for superior retention and flawless results. From our best-selling adhesives to our diverse range of premade fans, we're committed to your success. Join 60,000+ artists who trust Lash Jungle. Shop now & get 15% off your first order over $50! [Link] #LashSupplies #ProfessionalLashes #EyelashExtensions #LashTechPerks
• •Hey [Lash Artist Name], Struggling with retention during humid months? Our latest blog post dives into 5 expert tips to keep those lashes looking flawless, longer. Plus, discover why our Ultimate Adhesive is a game-changer for challenging environments. Read More: [Link] Your success is our priority. The Lash Jungle Team. #LashTips #LashEducation #LashRetention
• •Watch how @[FeaturedArtist] creates this stunning wispy mega volume set using our Signature Spikes & 10D Premade Fans! 😍✨ Easy to work with, incredible results. Level up your lash game! Shop these and more at lashjungle.com #LashTutorial #MegaVolume #WispyLashes #LashJungle #LashGoals #TikTokLashes
• •Empowering Lash Artists with Premium Supplies. At Lash Jungle, we provide the quality you demand and the support you deserve. Crafted by artists, for artists. Discover why we're Australia's #1 choice. [Shop Now] #LashExcellence #LashCommunity