Brand Tone

Informative and Accessible, Customer-Oriented and Reassuring, Modern and Innovative, Community-Focused

Brand Values

• •Quality and Reliability
• •Innovation and Technology
• •Customer Trust and Satisfaction
• •Human-Centric and Citizen-Oriented
• •Accessibility
• •Performance and Design

Best Practices

• •Prioritize Clarity and Information: Ensure product descriptions are detailed, accurate, and clearly highlight key features and benefits (e.g., energy efficiency, smart features, capacity).
• •Emphasize Reliability and Trust: Consistently mention quality materials, adherence to standards, and product guarantees to reassure customers.
• •Highlight Moroccan Identity and Understanding: Subtly weave in the brand's Moroccan roots and its commitment to serving the Moroccan consumer with relevant and modern solutions.
• •Maintain a Positive and Solution-Oriented Approach: Focus on how Daiko products improve daily life and provide solutions to household needs.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, and in advertisements is harmonious, reflecting the core values of quality, innovation, and customer focus.

Social Perception

Established Moroccan brand with a growing market presence and community engagement, mixed customer reviews.

Copy Examples

• •Headline: Daiko: Bringing Innovation and Comfort to Your Moroccan Home. Body: Discover a wide range of high-quality home appliances designed for your life. From smart TVs with stunning 4K clarity to energy-efficient refrigerators and reliable washing machines, Daiko combines cutting-edge technology with lasting performance. Experience the Daiko difference today.
• •Headline: Quality You Can Trust, Technology That Inspires. Body: At Daiko, we believe in more than just appliances; we believe in enhancing your everyday. Our products are built with premium materials and rigorously tested to meet the highest standards, ensuring safety and peace of mind for your family. Explore our latest collection.
• •Headline: Upgrade Your Kitchen with Daiko's Modern Essentials. Body: From versatile coffee machines that brew your perfect cup to efficient cooking ranges that inspire culinary creativity, Daiko offers stylish and innovative solutions for the heart of your home. Make every meal a pleasure.
• •Headline: Daiko & MAS Fès: United for Performance and Passion! Body: Proudly supporting Moroccan talent, Daiko is thrilled to partner with MAS Fès. Just as MAS Fès strives for excellence on the field, we strive to bring excellence into your homes with our leading home appliances. Together for a vibrant Morocco.
• •Headline: Experience Lasting Comfort with Daiko Home Appliances. Body: Designed for durability and your well-being, Daiko appliances come with comprehensive warranties and dedicated after-sales support. Invest in quality that stands the test of time and enjoy a more comfortable home environment.