Brand Tone

Exclusive & Collectible, Fan-Centric & Engaging, Trendy & Stylish, Appreciative & Celebratory

Brand Values

• •Connection with Fans
• •Authenticity & Officiality
• •Quality & Uniqueness
• •Creativity & Expression
• •Accessibility (within exclusivity)

Best Practices

• •Always Emphasize Exclusivity & Authenticity: Use phrases like "Limited Edition," "Official Merchandise," "Exclusive Collaboration," "Only at Da-iCE POPUP STORE" to reinforce the unique value proposition.
• •Speak Directly to the Fans (6men): Incorporate fan-specific language and acknowledge their support (e.g., "For our dedicated 6men," "Show your Da-iCE pride"). This builds community and connection.
• •Reflect the Group's Energy & Style: Da-iCE is a dynamic dance and vocal group. The copy should reflect this energy – be vibrant, modern, and stylish, aligning with their music and image.
• •Maintain a Tone of Celebration & Connection: Frame purchases not just as transactions but as a way for fans to celebrate milestones with the group and deepen their connection. Highlight how merchandise allows fans to carry a piece of Da-iCE with them.
• •Ensure Clarity and Accuracy, Especially for International Fans: While the primary audience is likely Japanese, clear product descriptions, sizing information (if applicable), and purchase instructions are crucial, especially if any non-Japanese speaking fans are targeted. The current store primarily uses Japanese. If expanding, this would be a key consideration.

Social Perception

Desirable Merchandise, Support Mechanism, Part of the Fan Experience, Trusted Source, Excitement for Physical Stores

Copy Examples

• •Da-iCE ARENA TOUR 2025 -EntranCE- Has Arrived! ✨ Gear up with exclusive tour merch, only at the Da-iCE POPUP STORE. Limited stock – don't miss your piece of the memory!
• •Crafted by [Member's Name], for YOU. Discover the latest from [Member's Brand Name] – where style meets the soul of Da-iCE. Shop the new collection now and wear your support.
• •The wait is OVER! 🎲 The Da-iCE x [Collaborator Brand] limited edition [Product Name] drops [Date] at [Time] JST, exclusively at the Da-iCE POPUP STORE. Set your alarms, 6men!
• •A Gift for Our 6men 🎁: Early Access to the Da-iCE POPUP STORE Anniversary Collection!
• •Da-iCE POPUP STORE: Your official home for exclusive Da-iCE goods, member creations, and unique collaborations. Dive into the world of Da-iCE!