Brand Tone

Trustworthy, Established, Personal, Service-Oriented, Expert, Craft-Focused, Accessible Quality, Welcoming, and Reassuring.

Brand Values

• •Heritage and Tradition
• •Craftsmanship and Quality
• •Customer Trust and Service
• •Expertise
• •Adaptability

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in mentions of their long history (e.g., 'since 1933,' 'generations of expertise') to build credibility and a sense of enduring quality.
• •Highlight Craftsmanship and Expertise: Regularly feature the workshop, the skills of their goldsmiths, and services like custom design and repairs. Use terms that convey skill and quality.
• •Maintain a Personal and Welcoming Voice: Use inviting language. Address the customer directly where appropriate. Reiterate the availability of expert, friendly advice and personal service, whether online or in-store.
• •Be Clear and Informative: Provide detailed product information and clearly explain services like guarantees, engraving, and custom work. This builds confidence and reflects their expertise.
• •Balance Tradition with Modernity: While leveraging their history, also showcase their adaptability (e.g., e-commerce, contemporary designs alongside classic ones) to appeal to a modern audience seeking both quality and style.

Social Perception

Respected Local Institution, Reliable Jeweler, Go-To for Special Occasions, Trustworthy for Selling Gold.

Copy Examples

• •Headline: Cherish Your Moments. Craft Your Forever. Body: Since 1933, Dahlströms Guld has been Katrineholm's trusted partner in celebrating life's most precious occasions. From timeless engagement rings to bespoke creations from our workshop, discover the enduring beauty of true craftsmanship. Visit us in-store or online. Call to Action: Explore Our Collections / Visit Our Workshop
• •Headline: More Than a Jewel. It's a Legacy. Body: With generations of expertise, our master goldsmiths at Dahlströms Guld pour passion and precision into every piece. Whether restoring a family heirloom or designing your dream ring, we bring your vision to life. Experience dedicated service and unparalleled skill. Call to Action: Learn About Custom Design / Book a Consultation
• •Headline: The Perfect Ring, The Perfect Fit. Guaranteed. Body: Finding 'the one' should be a joy. At Dahlströms Guld, we offer expert guidance, a wide selection for every taste and budget, plus free engraving and size guarantees on all our engagement and wedding rings. Your love story deserves nothing less. Call to Action: Shop Engagement Rings / Our Promise to You
• •Headline: From Our Workshop to Your Heart. Body: Dahlströms Guld isn't just a store; it's a place where tradition meets artistry. Our skilled goldsmiths are here for all your needs – from intricate repairs to unique custom designs. Trust Katrineholm's oldest goldsmith with your treasured pieces. Call to Action: Discover Our Workshop Services / Contact Our Experts
• •Headline: Generations of Trust, Now Online. Body: For over 90 years, Dahlströms Guld has offered exceptional jewelry and personal service. Now, explore our curated collections of engagement rings, wedding bands, and fine jewelry from the comfort of your home, delivered with the same care and expertise you'd find in our Katrineholm store. Call to Action: Shop Online Today / Read Our Story