Brand Tone

Approachable & Trustworthy, Informative & Helpful, Elegant & Quality-Oriented (yet Affordable), Classic & Timeless (with a touch of uniqueness), Friendly & Customer-Centric

Brand Values

• •Quality
• •Affordability
• •Customer Satisfaction & Service
• •Uniqueness
• •Trust & Transparency
• •Emerging Community

Best Practices

• •Emphasize Quality with Honesty: Always highlight the quality materials and craftsmanship in your copy, but ensure it aligns with the affordable luxury price point. Avoid superlatives that might feel inauthentic.
• •Be Informative and Solution-Oriented: Continue creating content that educates (like jade facts, material care, styling tips). Frame product descriptions to solve a customer's need (e.g., the perfect gift, a touch of elegance for your living room).
• •Maintain an Approachable, Friendly Voice: Use warm, inviting language. Respond to customer inquiries and comments on social media promptly and personably. Make customers feel valued.
• •Showcase Versatility and Timelessness: Highlight how pieces can be styled for different occasions and how they transcend fleeting trends. Use phrases like classic appeal, versatile design, an everyday favorite.
• •Build the Community Aspect: Actively use and engage with the #dahliacommunity tag. Encourage user-generated content. Share customer stories or photos (with permission). Make the brand feel like a shared interest, not just a store.

Social Perception

Reliable Source for Accessories & Gifts, Good Value Proposition, Specialty in Jade, Established (Online), Somewhat Traditional/Classic

Copy Examples

• •Discover Enduring Elegance. Explore Dahlia New York's authentic Jade Jewelry – quality craftsmanship, unique designs, and timeless beauty, affordably yours.
• •Wrap yourself in quality. ✨ Our 100% Merino Wool scarves offer luxurious softness and vibrant style for any season. How would you style yours? #DahliaNYStyle #MerinoWool #LuxuryAffordable #TimelessAccessories
• •Elevate your everyday. This unique ceramic planter, designed by Dahlia New York, brings a touch of handcrafted charm and serene style to any space. Perfect for showcasing your favorite botanicals or as a standalone decorative piece.
• •A Little Luxury, A Lot of Value ✨ Shop Dahlia New York's New Arrivals!
• •For over 20 years, first as a trusted Amazon merchant and now directly to you, Dahlia New York has been dedicated to bringing you high-quality, unique accessories and home goods with the exceptional service you deserve. Welcome to our community!