Brand Tone

sophisticated, evocative, and expert

Brand Values

• •Authenticity
• •Luxury & Quality
• •Heritage
• •Sensory Experience

Best Practices

• •Always use descriptive adjectives that appeal to the senses. Words like "rich," "enveloping," "smoky," "warm," "spiced," and "velvety" help to paint a vivid picture of the fragrance experience.
• •Consistently reference the brand's connection to oriental traditions. Use phrases like "ancient rituals," "timeless recipe," "authentic blend," and "crafted with tradition" to reinforce brand values.
• •Avoid slang, overly casual language, or generic marketing phrases. Opt for a more elevated and elegant lexicon that reflects the premium quality of the products. The voice should be that of an expert connoisseur.
• •A key differentiator for concentrated oils and high-quality Bakhoor is their performance. Frequently mention benefits like "long-lasting scent," "enduring fragrance," and "premium ingredients" to justify the product's value.
• •Ensure the tone of the copy perfectly matches the luxurious and dark aesthetic of the brand's visuals. The words should enhance the story told by the images and videos, creating a cohesive and immersive brand world.

Social Perception

DAHAB ATEEK is perceived by its audience as a premium, trustworthy, and niche brand. Customers see it as a go-to source for high-quality, long-lasting oriental perfumes and incenses. The brand is respected for its expertise and the authenticity of its product line. The perception is that of an exclusive club for fragrance connoisseurs who appreciate quality and tradition over mass-market alternatives.

Copy Examples

• •Headline: The Scent of Timeless Luxury. Body: Immerse yourself in the rich heritage of the Orient. Our concentrated perfume oils are crafted from the finest ingredients to deliver a scent that is both powerful and enduring. Discover DAHAB ATEEK tranquility.
• •Headline: Purify Your Space. Elevate Your Senses. Body: Experience the ancient ritual of Bakhoor. Our signature blend of agarwood chips, musk, and floral oils burns slowly to release a rich, enveloping smoke that sanctifies your home and calms your spirit. Let the authentic aroma of DAHAB ATEEK transform your environment into a sanctuary of tranquility.
• •Subject: An Invitation to an Olfactory Journey Body: Dear [Customer Name], step beyond the ordinary. At DAHAB ATEEK, we believe that a fragrance should be more than a scent it is a legacy in a bottle.