Brand Tone

Playful and Humorous, Optimistic and Positive, Casually Elegant/Chic Décontracté, Confident and Slightly Cheeky, Approachable

Brand Values

• •Quality
• •Comfort
• •Optimism/Good Humor
• •Style & Originality
• •French Identity
• •Seduction/Confidence (ToGetHer)
• •Accessibility

Best Practices

• •Embrace L'Optimisme: Ensure all copy carries positivity, good humor, and optimism.
• •Speak Français (with a wink): Subtly weave in French heritage with effortless style and charm.
• •Master the ToGetHer Confidence: Write with a confident, slightly cheeky, yet always charming voice, empowering the customer.
• •Prioritize Quality & Comfort in Language: Use descriptive words conveying the quality of materials and comfort of products.
• •Be Consistently Playful, Never Sloppy: Maintain polished and professional copy, reflecting product quality. Avoid slang.

Social Perception

Positive general perception as a fresh, colorful, and stylish brand for men's basics and good gift option. Recognized for originality, association with good mood, but quality concerns need to be addressed to maintain consistency.

Copy Examples

• •Headline: Stop Boring Your Basics. Body: Life’s too short for dull drawers. Dagobear brings French charm and a wink of optimism right where it counts. #ToGetHer
• •Instagram Caption (Image of colorful socks): Add a little joie de vivre to your step. Our socks: because even your ankles deserve to be optimistic. 😉 #Dagobear #FrenchStyle #GoodMoodFashion
• •Product Description (Boxer shorts): Engineered for comfort, designed for confidence. Our signature caleçons are your secret weapon for casual elegance and an unbeatable good mood. Ready to upgrade your underwear game? (Warning: may cause spontaneous smiling).
• •Email Subject Line: Feeling Grey? We've Got the Antidote. Email Body Snippet: Banish the blahs with a splash of Dagobear color. Quality comfort that feels as good as it looks. Because an optimistic outlook starts from the base layer up.
• •Facebook Ad: For the man who doesn't take himself too seriously, but takes his comfort (and style) very seriously. Dagobear: French-designed essentials for the optimistic gentleman. Discover the collection and let the good vibes roll.