Brand Tone

professional, refined, and quality-focused

Brand Values

• •Quality and Genuineness
• •"Made in Italy" & Territorial Pride
• •Artisanal and Professional Expertise
• •Family Heritage and Growth

Best Practices

• •Lead with Quality, Not Price: The copy should always reinforce the premium nature of the products. Use descriptive words that evoke taste, texture, and quality (e.g., "velvety," "intense," "authentic," "artisanal") rather than focusing on discounts or being the cheapest option.
• •Emphasize "Made in Italy": Consistently mention the Italian/Piedmontese origin as a key selling point. This communicates authenticity and taps into the global appreciation for Italian culinary traditions.
• •Keep it Elegant and Concise: The brand's visual identity is clean and professional. The copy should match. Avoid overly casual slang, excessive emojis, or long, rambling paragraphs. Be direct, confident, and refined.
• •Speak to Two Audiences: Tailor the messaging for B2B and B2C channels. B2B copy should highlight professional benefits like consistency, bulk formats, and enhancing a client's own offerings. B2C copy should focus more on personal indulgence, home baking, and the gourmet experience.
• •Let the Visuals Speak: DAGA FOOD's primary strength is the visual appeal of its products. The copy should complement the images, not overpower them. Use short, impactful headlines and captions that add a layer of context or emotion to what the customer is seeing.

Social Perception

Perceived as a premium, reliable supplier for professionals and a source of high-end specialty treats for consumers. It is a product for those "in the know"—chefs, bakers, and food connoisseurs who prioritize ingredient quality over mass-market branding.

Copy Examples

• •L'eccellenza che i tuoi clienti riconoscono. La nostra Crema al Pistacchio al 55%. Pura, intensa, indimenticabile. Trasforma ogni creazione in un capolavoro. #DagaFood #CremaAlPistacchio #PasticceriaItaliana #AltaQualità
• •Il tocco che fa la differenza. Semplice da usare, impossibile da dimenticare. Le nostre creme spalmabili in secchielli da 1kg sono pensate per la velocità e la qualità che il tuo locale merita. #DagaFood #ForniturePasticceria #CremaSpalmabile #MadeInItaly
• •The True Taste of Italian Dark Chocolate. Forget everything you know about chocolate spreads. Our Fondente Ciok is an intense, velvety experience crafted from high-quality dark chocolate. Made in Italy and palm oil-free, it's the perfect indulgence for the true connoisseur. Add it to your pantry and elevate your desserts.
• •This Autumn, We're Bringing Back a Classic. Dear [Client Name], inspired by the forests of Piedmont, we are proud to reintroduce our limited-edition Chestnut Cream. Rich, authentic, and crafted with the DAGA FOOD quality you trust. Perfect for your seasonal creations. Contact your representative to reserve your supply.
• •Taste the Heart of Italy. From our family farm in Piedmont to your table. Discover artisanal spreads made with passion. Use code BENVENUTO10 for 10% off your first taste of DAGA FOOD.