Brand Tone

Sentimental & Heartfelt, Personal & Caring, Quality-Conscious & Professional, Friendly & Approachable

Brand Values

• •Personalization: Offering unique products tailored to individual memories and preferences.
• •Emotional Connection: Creating items that hold sentimental significance and help people express love and remember special moments.
• •Quality Craftsmanship: Providing well-made products that customers can cherish.
• •Customer Satisfaction: Aiming to deliver a positive experience from customization to receiving the final product.
• •Thoughtfulness & Gifting: Facilitating the act of giving meaningful presents.

Best Practices

• •Focus on Emotion: Always connect the product to the feelings it evokes – love, joy, nostalgia, comfort. Use words that resonate emotionally (e.g., "cherish," "celebrate," "treasure," "heartfelt," "special").
• •Highlight Personalization: Emphasize the "custom," "personalized," and "unique" aspects. Explain how the product tells *their* story or captures *their* specific memory, making the customer feel central to the creation.
• •Emphasize Quality and Care: Subtly weave in mentions of quality materials, craftsmanship, and the attention to detail that goes into each order. This builds trust and justifies the value.
• •Use Warm and Inclusive Language: Adopt a friendly, approachable, and caring tone. Address the audience directly ("you," "your") to create a personal connection. Avoid overly technical jargon.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, in email marketing, social media captions, and customer service interactions is harmonious. Create a simple brand voice guide if necessary for anyone writing copy.

Social Perception

Gift-Giving Solution, Memory Keepers, Quality Dependent, Trust in Customization

Copy Examples

• •Product (Star Map): "The stars aligned the night your journey began. ✨ Capture that magic forever with our personalized star maps. The perfect way to remember a special date, beautifully printed just for you."
• •Occasion (Anniversary): "Another year of love, laughter, and unforgettable moments. Celebrate your unique story with a custom song lyric print – a timeless reminder of the soundtrack to your love. Quality that lasts as long as your memories."
• •Benefit (Gift-Giving): "Searching for a gift that speaks from the heart? Our personalized house portraits turn beloved homes into cherished keepsakes. Thoughtfully designed, beautifully crafted, and guaranteed to bring a smile."
• •Brand Story/Value (Instagram Post): "At CW Prints, we believe every memory deserves to be celebrated. That’s why we pour care into every personalized print, helping you share the moments and people that matter most. Your story, beautifully told."
• •Call to Action (General): "Ready to create a one-of-a-kind piece? Explore our collection of personalized prints and gifts. Let's craft your special memory today – a unique treasure, made with care."