Brand Tone

Friendly, Approachable, Community-Oriented, Artistic, Appreciative, and Professional (for stained glass services)

Brand Values

• •Support for Independent Artists & Makers
• •Quality Craftsmanship
• •Community Engagement
• •Customer Satisfaction
• •Heritage (Stained Glass)
• •Unique & Original Gifts

Best Practices

• •Champion the Artists: Always highlight the makers behind the products. Use phrases like 'crafted by,' 'designed by,' 'support local artists.' This reinforces the community value.
• •Use Warm and Inclusive Language: Words like 'welcome,' 'discover,' 'beautiful,' 'unique,' 'community,' 'friendly' help maintain an approachable tone. Avoid overly formal or corporate jargon.
• •Tell a Story: Briefly share the inspiration or process behind a piece or an artist where possible. This adds to the appreciation of craftsmanship.
• •Emphasize 'Handmade' and 'Local': These are key differentiators and resonate with the brand's values and customer expectations.
• •Be Authentic and Passionate: Let genuine enthusiasm for the art and the artists shine through in your descriptions and posts. If it's about a stained glass commission, convey the dedication to quality and the client's vision.

Social Perception

Trusted Local Business, High-Quality Artist Hub, Helpful and Skilled (Claire Dadswell), Valued Community Asset, Positive Shopping Experience

Copy Examples

• •Discover unique treasures and support local talent at Glass Designs & Gallery. From stunning handmade jewellery to bespoke stained glass, find the perfect piece that tells a story. Your Bristol home for artful gifts.
• •Meet [Artist Name]! ✨ We're thrilled to showcase their incredible [type of art] in the gallery. Each piece is crafted with passion right here in [Artist's Location/Bristol]. Pop in and see their beautiful work – and support a brilliant local artist! #ShopLocalBristol #BristolArtists #HandmadeWithLove
• •Dreaming of a unique stained glass feature for your home? Claire Dadswell at Dadswell Glass combines traditional craftsmanship with your vision to create timeless pieces. Let's bring your ideas to light – friendly consultations available!
• •Just landed! ✨ Fresh from the kiln/studio, we've got a gorgeous new collection of [product type, e.g., fused glass coasters] by [Artist Name]. Perfect for adding a splash of colour and artistry to your home. Limited pieces available – pop by the gallery on North Street!
• •Unleash your creativity! Join us for our [Workshop Type] workshop on [Date]. Learn from talented local artists in a friendly, inspiring space. No experience needed, just a love for handmade! Book your spot via the link in bio. #BristolWorkshops #GetCreative #GlassArt