Brand Tone

Passionate, Artisanal/Craft-focused, Authentic/Honest, Community-Oriented/Personal, Appreciative (of nature/materials)

Brand Values

• •Uniqueness/Individuality
• •Sustainability/Eco-consciousness
• •Quality Craftsmanship
• •Passion for Creation
• •Local Focus

Best Practices

• •Always emphasize the 'handmade' and 'unique' aspects, highlighting the individual character of each piece.
• •Share the story and the 'why' behind the creations to create a deeper connection with the audience.
• •Use evocative language that highlights the beauty and natural origins of the timber and resin.
• •Incorporate the 'story' element, weaving in the narrative of the brand's origins and David's journey.
• •Showcase the brand's commitment to sustainability and eco-consciousness, appealing to environmentally aware customers.

Social Perception

Appreciation for artistic process, aesthetic appeal, eco-consciousness, and support for local craftsmanship.

Copy Examples

• •Own a piece of functional art that’s as eco-conscious as it is beautiful.
• •What unique creation can we make for you?
• •Perfect for those who cherish authentic craftsmanship and sustainable style.
• •Every piece is a little bit of our heart, from our hands to yours.
• •Supporting local, sustainable artistry has never looked so good.