Brand Tone

Nostalgic & Authentic, Confident & Bold, Community-Oriented (within subculture), Direct & Unapologetic

Brand Values

• •Authenticity/Originality
• •Heritage & Legacy
• •Street Culture Connection
• •Self-Expression & Individuality
• •Quality (implied)

Best Practices

• •Consistently channel the language, slang (where appropriate and authentic), and cultural references of 90s/early 2000s hip-hop and basketball culture. Avoid overly modern internet slang that feels out of place.
• •The tone should be self-assured and bold, reflecting the brand's iconic status and the unapologetic nature of streetwear. Avoid hesitant or overly polite language.
• •Regularly weave in the brand's legacy, its connection to iconic figures, and its status as an original player in the streetwear scene. Use words like "iconic," "original," "legacy," "classic," and "authentic."
• •The language should feel genuine to the subculture it represents. Avoid corporate jargon or overly polished marketing speak. Focus on directness and a connection to the streets.
• •Ensure the copy's tone is mirrored in the visual branding (e.g., photography style, graphic design). If the visuals are gritty and retro, the copy should match that energy, not feel disconnected by being too playful or overly formal.

Social Perception

Nostalgic Appeal, Iconic & Classic Streetwear, Resurgence/Revival, Authentic Representation of an Era, Potentially Dated by Some, Distributor Focus

Copy Examples

• •Headline: Dada Supreme: Still Reigning. The Original 90s Street Vibe is Back. Body: Before algorithms and influencers, there was real. Dada Supreme. We dressed the legends of the court and the mic. Now, the icon returns. Cop the legacy.
• •Instagram Post: (Image: Moody shot of someone wearing Dada Supreme baggy jeans and a classic logo hoodie) Caption: Authenticity can't be faked. It's earned. Decades deep in the game. Dada Supreme – The DNA of Streetwear. #DadaSupreme #90sHipHop #StreetwearLegacy #RealRecognizeReal
• •Product Description (for a retro jersey): Straight from the archives, built for today. This Dada Supreme jersey isn't just a throwback; it's a statement. The same bold energy that defined an era, ready for you to own. Pure hip-hop. Pure basketball. Pure Dada.
• •Email Subject Line: That Feeling? It's Called Dada Supreme. Body Snippet: Remember the icons? The beats, the style, the unapologetic confidence? Dada Supreme was there, the uniform of the streets. We're bringing it all back. No compromises.
• •Short Video Ad Script (TikTok/Instagram Reel - fast cuts, old school hip-hop beat): Visuals: Quick flashes of 90s basketball highlights, iconic rappers, vintage Dada ads, new product shots. Voiceover (energetic, slightly gritty): They say classics never die. They were right. Dada Supreme. The original flavor. Back to take its crown. Get yours. #DadaSupreme #StreetwearOriginal