Brand Tone

Sophisticated, passionate, educational, professional yet approachable, elegant, respectful, and reverent of craftsmanship.

Brand Values

• •Heritage and Legacy
• •Beauty and Rarity
• •Creativity and Artistry
• •Sustainability
• •Knowledge and Transmission

Best Practices

• •Lead with Passion: Every piece of copy should convey a genuine love for art and history. Use evocative and descriptive language that highlights the beauty and story of each item.
• •Educate and Inform: Position the brand as a knowledgeable guide. Share details about the artist, the period, the materials, and the techniques. This builds trust and adds value beyond the object itself.
• •Emphasize Scarcity and Uniqueness: Use words that underscore the rarity and one-of-a-kind nature of the products. Phrases like "a rare find," "a singular piece," or "for the discerning collector" reinforce the value proposition.
• •Maintain Visual and Textual Elegance: The visual presentation should always be clean and professional. The copy should be well-written, grammatically correct, and free of overly casual slang, aligning with the sophisticated nature of the products.
• •Bridge the Past and Present: While the items are from the past, the copy should make them relevant for today's buyer. Connect vintage pieces to contemporary design trends and the modern value of sustainability.

Social Perception

A reputable and trustworthy dealer of high-quality antiques and fine art, perceived as knowledgeable and passionate. A niche brand, highly regarded within their specific community of collectors and interior design enthusiasts.

Copy Examples

• •A symphony of color and light, captured in glass. This 1960s Murano vase is a testament to the unparalleled skill of the island's master glassmakers. Each swirl tells a story of tradition, innovation, and timeless beauty. A piece not just to own, but to live with. Discover the legacy of Italian craftsmanship on our website.
• •Your home is a canvas. The objects you choose are the brushstrokes. At DADA Novecento, we find the extraordinary pieces that tell your story. From mid-century modern furniture to unique Art Deco sculptures, curate a space that is truly yours. Explore our collection of vintage and fine art.
• •More Than Just an Object: The Sustainable Soul of Vintage Design
• •This captivating oil on canvas, dating from the mid-20th century, is a powerful example of post-war abstract expressionism. The artist's bold use of color and texture creates a dynamic and emotionally resonant composition. A statement piece for the discerning collector, it embodies the spirit of an era while remaining profoundly contemporary. Full provenance available.
• •That 70s glow-up is real! ✨ Check out this incredible vintage ceramic lamp we just got in. The perfect piece to add some retro soul to your space. What do you think? #vintagefinds #interiordesign #retrodecor #70sstyle #dadanovecento