Brand Tone

The brand employs a dual tone: Empowering & Bold for retail collections (strong, proud, motivational) and Professional & Service-Oriented for custom printing services (direct, efficient, helpful).

Brand Values

• •Empowerment
• •Accessibility & Efficiency
• •Community Support
• •Quality & Straightforwardness

Best Practices

• •Segment Your Voice: Maintain the two primary tones (Empowering/Bold and Professional/Service-Oriented) but know when to use each based on the audience and communication channel.
• •Lead with the Promise: For custom services, always highlight the core benefits upfront: “Low Minimums,” “3-Day Guaranteed Shipping,” “Premium Quality.”
• •Use Action-Oriented Language: Employ strong verbs that inspire action. For retail, use words like "Represent," "Crush," "Empower," "Wear." For services, use words like "Create," "Build," "Outfit," "Get."
• •Embrace Your Niche: Don't shy away from the strong language of your collections. The specific appeal of "Black Empowerment" and "NO EXCUSES" is what builds a loyal customer base.
• •Be Human and Accessible: Even in professional communications, maintain the helpful and approachable tone, making contact information easy to find and the process for getting a quote simple and clear.

Social Perception

Daccomi Customs is perceived as a practical, efficient solution for custom apparel needs for printing clients (due to low minimums and fast turnaround). For retail consumers, it's seen as a source of statement apparel aligning with specific cultural and lifestyle identities, particularly for those passionate about cultural pride and fitness.

Copy Examples

• •Don't just exist. Represent. Our 'Black Savage' hoodie is more than fabric and ink—it's a statement. Made with premium quality for undeniable comfort and power. Wear your pride. #DaccomiCustoms #BlackEmpowerment #BlackSavage #Melanin
• •Need custom shirts for your business, team, or event? Get premium quality apparel with a low 10-piece minimum. We guarantee it ships in 3 business days. Stop waiting, start creating. Get your free quote today! #ScreenPrinting #CustomApparel #SmallBusiness #Daccomi
• •NO EXCUSES. JUST RESULTS. Gear up to crush your goals. Shop the workout collection now.
• •Hi [Name], Looking to outfit your team or promote your brand with high-quality custom apparel? At Daccomi Customs, we specialize in premium screen printing with minimums as low as 10 shirts. With a guaranteed 3-day shipping, you get what you need, when you need it. Let us help you bring your vision to life. Learn more and see our work at [Link to Website].
• •Proud to support the Salem Track & Field team! We love helping local groups wear their pride on their chests. Need a custom store for your team or cause? We can help with that. #Community #TeamGear #SupportLocal