Brand Tone

The predominant tone is traditional, passionate, and authentic. The language used is evocative and often emotional, appealing to a sense of nostalgia and appreciation for time-honored craftsmanship. Words like "passion," "mastery," "ancient," "tradition," and "genuine sweetness" are frequently used. The narrative is personal, focusing on the family's story and the daily dedication required to maintain their quality, particularly in the care of their mother yeast. This creates a voice that is both authoritative in its expertise and warm in its connection to its roots.

Brand Values

• •Tradition & Heritage
• •Artisanal Quality
• •Authenticity & Genuineness
• •Passion & Dedication
• •Regional Identity

Best Practices

• •Always anchor the brand's narrative in its rich history, starting with "Since 1948" or referencing the family's multi-generational story to immediately establish tradition and trustworthiness.
• •Consistently use the mother yeast as the central hero of the brand story. It is a unique and powerful symbol of authenticity, naturalness, and dedication that sets the brand apart.
• •Employ a vocabulary that reflects craftsmanship and emotion, using words like "art," "passion," "mastery," "heart," "genuine," and "authentic" to describe the products and the process. Avoid cold, technical, or overly commercial terms.
• •Share anecdotes and involve the family members in the communication, as the story of Franco Dogliani's commitment to the mother yeast is a perfect example of content that builds an emotional connection with the audience.
• •Describe the products by evoking taste, smell, and texture, using phrases like "crumbly and fragrant," "genuine sweetness," and "fine emotions" to make the experience tangible and desirable for the customer, connecting the flavor to the brand's core values.

Social Perception

The public perceives DaCarrara as a producer of high-quality, traditional Italian sweets. They are seen as guardians of an authentic baking tradition. The story of the mother yeast resonates as a powerful symbol of their commitment and quality. Mentions in online articles and food blogs reinforce their reputation as an established, family-run business that has successfully expanded its reach, even to international markets like those served by Eataly, without compromising on its artisanal principles. They are respected for preserving classic recipes and for their dedication to natural processes in a market often dominated by industrial production.

Copy Examples

• •It's more than just an ingredient; it's the heartbeat of our bakery. Since 1948, our family's 'Lievito Madre' has been nurtured daily with care and passion. This living heritage is our secret to creating pastries that are not just delicious, but truly alive with tradition. Taste the story in every bite. #DaCarrara #LievitoMadre #ArtisanalBakery #FamilyTradition
• •Discover the rustic soul of Piedmont with our Paste di Meliga. Crafted from traditional cornmeal and rich butter according to an age-old recipe, these crumbly, fragrant cookies are a tribute to genuine sweetness. Perfect with a cup of espresso or a glass of sweet wine, they offer a simple, authentic taste of Italian heritage. #PasteDiMeliga #ItalianCookies #TraditionalBaking
• •DaCarrara: The Sweet Art of Italian Pastry, Perfected Since 1948.
• •In a world of shortcuts, we cherish the journey. Our pastries are made the way they always have been: with patience, passion, and our century-old mother yeast. Experience the genuine taste of tradition. Experience DaCarrara.
• •From our hands to your heart. We call it 'La Dolce Arte'—the sweet art of creating emotions. This is the magic that has defined our family for over 70 years. #Handmade #BakingTradition #DaCarrara