Brand Tone

Sophisticated, Empowering, and Aspirational

Brand Values

• •Empowerment
• •Quality & Affordability
• •Style Curation
• •Self-Expression

Best Practices

• •Create a Tone of Voice Guideline: Document the brand's personality, core messaging, and a "words we use/words we avoid" list. This ensures anyone writing for the brand G from social media managers to customer service reps G sounds consistent.
• •Focus on "You": Center the copy around the customer. Instead of "We sell high-quality blazers," write "You'll feel confident and polished in our high-quality blazers." This makes the message more personal and empowering.
• •Tell a Story: Use product descriptions and social media posts to tell a small story. Where will she wear this? How will it make her feel? This elevates the product from a simple item to part of a lifestyle.
• •Be Consistent Across All Channels: The sophisticated tone used on the website must carry over to emails, future social media posts, and any ad campaigns to build a recognizable and trustworthy brand identity.
• •Let Values Guide the Vocabulary: Infuse the brand values into the language. Use words like "curated," "empower," "confidence," "timeless," and "quality" consistently to reinforce what Dabnis stands for.

Social Perception

The social perception of Dabnis is currently a blank slate due to a significant lack of online mentions, reviews, or social media engagement. There is no established reputation, positive or negative, presenting both a challenge and an opportunity for the brand to build trust and visibility from the ground up.

Copy Examples

• •Beyond the Trend: Curated Styles for the Modern Woman.
• •Power in tailoring. Confidence in design. Our new Signature Blazer isn't just an addition to your wardrobe G it's an upgrade to your entire week. #DabnisStyle #EffortlessElegance
• •Crafted for moments that matter. This fluid floral midi dress moves with grace and poise, featuring a delicate print on a lightweight fabric. Its timeless silhouette ensures it will be a cherished piece for seasons to come. Express your femininity, effortlessly.
• •Your Weekly Edit: Pieces Chosen to Inspire.
• •Tired of closets full of clothes with nothing to wear? At Dabnis, we believe in style over volume. Discover our curated collection of high-quality, versatile apparel designed to empower you every day. Shop timeless looks now.