Brand Tone

Sophisticated & Elegant, Quality-Centric & Craftsmanship-Focused, Aspirational & Confident, Customer-Oriented

Brand Values

• •Craftsmanship
• •Quality
• •Elegance & Style
• •Comfort
• •Customer Satisfaction
• •Accessibility of Luxury (Affordability)

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of the DABLR. tone (e.g., sophisticated, elegant, confident, quality-focused) with examples of "do's and don'ts." This ensures everyone writing for the brand is aligned.
• •Use a Consistent Lexicon: Regularly incorporate core brand keywords such as "handcrafted," "premium," "luxury," "Italian leather," "craftsmanship," "elegance," "sophistication," and "comfort" naturally within the copy.
• •Focus on Storytelling: Share the narrative of craftsmanship, the origin of materials (like Italian leather), and the dedication to quality. This reinforces brand values and creates an emotional connection beyond just the product.
• •Maintain Professionalism and Respect: Especially in customer interactions (responses to comments, DMs, reviews), uphold a polite, helpful, and sophisticated tone, even when addressing negative feedback. This is crucial given the mixed reviews on customer service.
• •Visual-Textual Cohesion: Ensure the tone of the copy aligns with the visual presentation on the website and social media. High-quality, elegant imagery should be complemented by equally refined and sophisticated text.

Social Perception

Generally well-regarded for product quality and design, especially considering its price point for handcrafted leather shoes. However, inconsistencies in customer service and post-purchase support appear to be areas of concern that affect its overall perception for some consumers.

Copy Examples

• •Headline: Step into Distinction. Experience DABLR. Body: More than just a shoe, it's a statement. Meticulously handcrafted from the finest Italian leather, each DABLR. pair embodies timeless elegance and unparalleled comfort. Discover the art of true craftsmanship. (Call to Action): Explore Our Collections
• •Headline: The Gentleman's Essential: Handcrafted Luxury by DABLR. Body: From boardroom to special occasion, our shoes are designed for the discerning man who values quality and sophisticated style. Feel the difference that genuine craftsmanship and premium materials make. (Call to Action): Shop Premium Leather Shoes
• •Headline: Where Tradition Meets Modern Elegance. Body: At DABLR., we honor centuries-old shoemaking traditions, infusing each design with contemporary sophistication. Invest in footwear that’s built to last and designed to impress. (Call to Action): Discover Your Perfect Pair
• •Headline: Elevate Your Every Step with DABLR. Handcrafted Comfort. Body: Experience the perfect union of luxurious style and ergonomic design. Our handcrafted leather shoes offer exceptional comfort without compromising on elegance, ensuring you walk with confidence. (Call to Action): Find Your Fit
• •Headline: DABLR. Shoes: The Signature of Quality. Body: Each stitch, each layer, each carefully selected piece of Italian leather speaks of our commitment to excellence. Choose DABLR. for footwear that defines quality and refines your style. (Call to Action): View Our Craftsmanship