Brand Tone

Authentic, Elegant, and Celebratory

Brand Values

• •Quality Craftsmanship
• •Heritage and Modernity
• •Customer Satisfaction
• •Elegance and Confidence
• •Accessibility

Best Practices

• •Lead with the Artisan's Story: Always connect the product back to its roots. Use phrases like "Handcrafted in Jaipur," "From the hands of our artisans," or "Celebrating the art of Dabu printing" to reinforce authenticity and brand heritage.
• •Use Evocative and Sensory Language: Describe the feel of the fabric and the visual details of the craft. Use words like "lightweight," "luxurious drape," "intricate motifs," and "vibrant hues" to help the customer imagine wearing the garment.
• •Educate about the Craft: Briefly explain the techniques used, such as Dabu printing or Zari embroidery. This adds value beyond the product itself, positioning the brand as a custodian of traditional arts and educating the consumer.
• •Emphasize Timelessness over Fleeting Trends: While the designs are contemporary, the core message should be about timeless elegance. Frame the apparel as investment pieces that can be worn for years, perfect for creating lasting memories.
• •Balance Aspiration with Accessibility: Use elegant and sophisticated language, but ensure it remains welcoming. Reinforce the brand's commitment to serving every woman by mentioning size inclusivity and the blend of premium quality with reasonable pricing.

Social Perception

The public perception of Daabu Jaipur is largely positive, praised for its unique designs, quality, and variety, particularly in bridal wear. However, there are some negative reports regarding inconsistent customer service, occasional fabric quality issues, and delivery/sizing problems.

Copy Examples

• •Dipped in tradition, designed for today. Our new Anarkali suit features authentic Dabu hand-block prints, a craft passed down through generations of Rajasthani artisans. Each motif tells a story of heritage and artistry. Wrap yourself in elegance. #DaabuJaipur #HandblockPrint #ArtisanalFashion
• •Experience timeless grace with our Sunheria Silk Saree. Woven from the finest threads and adorned with intricate Zari work, this piece is a testament to exquisite craftsmanship. Its lightweight feel and luxurious drape make it the perfect choice for your most cherished celebrations, promising a look of understated sophistication.
• •Your forever story deserves a timeless beginning. Discover the Daabu Jaipur bridal collection, where heritage weaves meet contemporary design. From stunning lehengas to elegant sarees, find the ensemble that makes your special day unforgettable. Explore the collection and begin your journey with us.
• •Just In: A Touch of Jaipur's Heritage for Your Wardrobe ✨
• •The art of Dabu printing comes alive in our latest collection. This ancient mud-resist technique from Rajasthan creates beautifully intricate patterns, making each garment a unique piece of wearable art. Discover fashion that honors craft. #IndianTextiles #DabuPrint #EthnicWear #Jaipur