Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Playful and Fun, Nostalgic (potentially)

Brand Values

• •Joy and Happiness: Their stated desire is "to spread joy through our extensive range of top-selling sweets."
• •Passion: They describe their venture as starting with a "simple passion for sweets."
• •Customer Experience/Customisation: A key driver for their online store was to "replicate the unique experience of building your own pick and mix sweets in a digital format," offering "freedom to mix your own sweets."
• •Quality and Freshness: Customer reviews frequently mention the fresh taste of the sweets.
• •Community/Personal Connection: Being a husband and wife team running a physical shop and now online, and sharing personal touches like mentioning their pets, fosters a sense of connection.

Best Practices

• •Maintain the Personal Touch: Continue using Will and Urte's voice. Share occasional behind-the-scenes glimpses (with Pickle and Puff, perhaps!) to reinforce the friendly, family-run feel. This humanizes the brand.
• •Emphasize Joy and Happiness: Ensure that copy consistently links the sweets to positive emotions – joy, happiness, treats, fun, brightening the day. This aligns with their stated mission.
• •Use Playful and Engaging Language: Incorporate light-hearted words, questions to encourage interaction, and enthusiastic descriptions. Emojis can be used appropriately on social media to enhance this.
• •Highlight Customisation and Choice: Continuously remind customers about the fun and freedom of creating their own pick and mix. Use phrases like "your perfect bag," "design your dream mix," "the choice is yours."
• •Be Authentic and Transparent: The current "About Us" story is a great foundation. Continue to be open about who they are and their passion. If there are new product arrivals or even minor challenges (handled positively), sharing these can build trust and relatability.

Social Perception

Positive (among direct customers), Locally Recognized (Hunstanton), Limited Broader Awareness (Online beyond direct channels)

Copy Examples

• •Social Media Post (Facebook/Instagram): "Feeling a bit blah? 😕 Brighten your day the Hippo Sweets way! Dive into our huge pick and mix selection – over 120 choices to create your perfect bag of happiness! 🍬💖 What's your go-to sweet combo? Let us know below! #HipposSweets #PickAndMixJoy #HunstantonSweets #SweetTreats #CreateYourOwn"
• •Website Banner (Homepage): "Welcome to Hippo Sweets! Your happy place for delicious pick and mix, creamy fudge, and all your favourite treats. Hand-picked by us, Will & Urte, with a sprinkle of joy in every bag. Taste the fun! [Link to Create Your Own Pick & Mix]"
• •Product Description (e.g., for a "Fizzy Sweet Mix"): "Get ready for a taste explosion! Our Fizzy Sweet Mix is a tongue-tingling adventure packed with all your fizzy favourites. From sour cherries to tangy cola bottles, each bite is a burst of bubbly delight. Perfect for sharing (or not!). Lovingly packed by your sweet-obsessed friends at Hippo Sweets. 😉"
• •Email Newsletter Snippet (Welcome Email): "Hey there, sweet stuff! 👋 Welcome to the Hippo Sweets family! We're Will and Urte (and our furry supervisors, Pickle and Puff!), and we're so thrilled to share our passion for all things sweet with you. Get ready to rediscover old favourites and find new obsessions in our online sweet wonderland. Happy picking!"
• •Short Ad Copy (e.g., Google Search Ad): "Hippos Sweets UK | Online Pick & Mix | Fast Delivery Craving your favourite sweets? Build your dream pick & mix bag online! Huge selection. Vegan options. Based in Hunstanton. Order your joy today!"