Brand Tone

Artisanal & Passionate, Sustainable & Conscious, Personal & Approachable, Elegant & Timeless, Local & Authentic

Brand Values

• •Originality
• •Sustainability
• •Quality & Craftsmanship
• •Appreciation for Natural Beauty
• •Customer-Inspired Innovation
• •Supporting Local

Best Practices

• •Embrace the "Maker Story": Consistently weave in Rael's journey, his passion for woodworking, and the transition from a different career. This adds authenticity and a personal touch.
• •Prioritize "Sustainable" and "Artisanal" Language: Use words like "handcrafted," "handmade," "sustainable," "FSC-certified," "Australian timber," "locally sourced," "original design," "craftsmanship," "quality," and "individuality" frequently and naturally.
• •Highlight the "Why": Don't just describe the lamps; explain the philosophy behind them – the appreciation for natural materials, the desire to create warmth and character, and the commitment to sustainability over mass production.
• •Keep it Warm, Approachable, and Slightly Elegant: The tone should feel like a skilled artisan proudly and passionately sharing their work, not like a large, impersonal corporation. Avoid overly technical jargon unless explaining a specific benefit (like battery life for cordless lamps). The language should reflect the "timeless and personal" nature of the designs.
• •Visual-Verbal Harmony: Ensure the language used in captions and descriptions always complements the visual style of the photography – which should be clean, focused on the product's natural beauty and craftsmanship, and evoke a sense of warmth and sophisticated simplicity.

Social Perception

Positive but Limited Data: The available customer reviews are positive, highlighting the originality, handmade nature, and beauty of the lamps. Respected by Peers/Retailers: Being stocked by design-focused retailers like Far Fetched Designs, Wilkins & Kent, and Society of Merchants suggests a positive perception within the design community. Emerging Brand: Founded in 2024, the brand is relatively new, so broader public perception is still developing. The consistent messaging around quality, sustainability, and local craftsmanship is likely to build a positive reputation.

Copy Examples

• •Introducing the 'Lumière' cordless lamp. Handcrafted in our Melbourne studio from sustainably sourced Australian Blackwood, its gentle glow and timeless design bring warmth and character to any space. Each piece tells a story of passion and precision, designed to be both a functional work of art and a nod to nature's unique beauty. Discover originality, sustainably made. #RaelSolomonStudio #HandmadeLamps #SustainableDesign #MelbourneMade #TimelessElegance
• •Tired of mass-produced lighting? At Rael Solomon Studio, we believe in the enduring value of handmade. Our Melbourne-based founder, Rael, pours his passion for craftsmanship and sustainable materials into every unique lamp. From cordless mood lighting to statement timber pieces, discover lighting that’s as original as you are. Explore our collections and support local artistry. [Link to website] #RSStudio #ArtisanalLighting #SupportLocalMelbourne #SustainableLiving #InteriorDesignInspo
• •More than just lighting, each Rael Solomon Studio piece is a conversation between modern woodworking and the soulful imperfections of Australian timber. Founded in 2024 from a deep appreciation for craftsmanship, we’re committed to sustainable practices and creating timeless designs that bring soft illumination and lasting character to your cherished spaces. Proudly Melbourne made, inspired by you.
• •The 'Forest Whisper' Table Lamp: Let the natural elegance of FSC-certified Australian Oak infuse your room. Individually handcrafted, this lamp celebrates the unique grain and texture of the timber, ensuring no two are exactly alike. Its design offers a warm, inviting glow, perfect for creating a serene ambiance. A testament to originality, quality, and our commitment to sustainable, Melbourne-made design.
• •Subject: Illuminate Your World, Sustainably ✨ Inside Rael Solomon Studio Snippet: Dear [Customer Name], Discover the story behind our latest handcrafted lamp collection, born from a love for Australian timber and a passion for sustainable design. See how Rael is transforming spaces with warmth and originality, one unique piece at a time...