Brand Tone

Practical & Solution-Oriented, Knowledgeable & Experienced, Helpful & Approachable, No-Nonsense & Direct

Brand Values

• •Innovation
• •Efficiency & Practicality
• •Quality & Durability
• •Customer-Centricity
• •Industry Expertise

Best Practices

• •Speak the User's Language: Use terminology and address pain points that are familiar to gaffers, sparks, and lighting technicians (e.g., "reduce setup time," "on set," "light spill," "rigging").
• •Focus on Benefits, Not Just Features: While mentioning it's 3D printed is fine, emphasize *how* the product solves a problem or improves a situation for the user (e.g., "faster setup," "precise control," "workflow impact").
• •Maintain a Confident, Experienced Voice: Leverage the brand's stated industry experience. Write as knowledgeable peers rather than just salespeople.
• •Be Direct and Clear: Avoid overly technical jargon where simpler terms suffice. Get straight to the point about what the product does and why it's useful.
• •Keep it Solution-Oriented and Helpful: Frame copy around solving problems and making the professional's job easier. Reinforce the helpful, approachable aspect seen in their custom order offerings.

Social Perception

As a Problem Solver, Resourceful & Custom-Oriented, Community-Focused (Implicitly), Reliable (Aspirational)

Copy Examples

• •Headline: Stop Modifying. Start Mounting. Body: Tired of DIY rigging that wastes time and risks gear? Our 3D-printed Astera Magnet Clips provide a secure, instant mounting solution, designed by gaffers, for gaffers. Get back to lighting, faster.
• •Headline: Your Vision, Precisely Controlled. Body: Don't let light spill ruin your shot. The LX3D Snoot for Aputure MC Pro focuses your beam exactly where you need it. Robust, lightweight, and designed for the demands of a busy set.
• •Headline: Small Part, Big Impact on Your Workflow. Body: It's the little things that make a difference. Our Up/Down Bulb Adapters mean less fumbling and more flexibility when rigging practicals. Built tough, because we know what set life is like.
• •Headline: Custom Kit? We Speak Your Language. Body: Need a specific mount with your logo? Or a modification we don't list? LX3D offers custom 3D printing to create the exact lighting accessory you require. Let's build your perfect setup.
• •Headline: From Pros, For Pros: Lighting Solutions That Work. Body: With over 6 years on set, we design the 3D printed lighting accessories we wish we always had. Solve common frustrations and enhance your kit with LX3D.