Brand Tone

Empowering & Inspiring, Supportive & Compassionate, Ethical & Conscious, Authentic & Relatable, Chic & Confident

Brand Values

• •Female Empowerment
• •Ethical Practices
• •Resilience & Growth
• •Community & Support
• •Self-Love & Authenticity
• •Quality & Durability
• •Psychology-Infused Fashion

Best Practices

• •Consistently highlight the brand's commitment to ethical production, sustainable materials, and its support for social causes like aiding women victims of domestic violence.
• •Share the 'why' behind the brand – the founder's vision, the symbolism of the elephant (resilience, community), and the impact of supporting women.
• •Emphasize ethical choices
• •Tell stories, not just sell products
• •If drawing from the founder's background in psychology, ensure it's done thoughtfully and respectfully.

Social Perception

A brand with a meaningful mission, High-quality and stylish, Authentic and trustworthy, More than just a clothing brand, A Quebec-based designer brand

Copy Examples

• •Because you are the most important person in your life.
• •Feel good about what you wear, knowing it’s beautiful, durable, and part of something bigger.
• •Coeur Éléphant is more than a brand; it's a movement.
• •Our pieces blend psychology and fashion, reminding you of your unique power and encouraging you to create your most beautiful existence.
• •Dress with heart - Art of living - Quebec clothing brand