Brand Tone

Enthusiastic, Passionate, Friendly, Approachable, Reliable, Service-Oriented, Community-Focused, Adventurous, Outdoorsy

Brand Values

• •Customer Satisfaction
• •Accessibility to Adventure
• •Expertise and Quality
• •Community Engagement
• •Passion for Powersports

Best Practices

• •Embrace the "Braap!": Incorporate energetic, action-oriented language that reflects the excitement of powersports. Use exclamation points appropriately and words that convey motion, thrill, and fun.
• •Stay Friendly and Approachable: Write as if you're talking to a fellow enthusiast. Use welcoming language, address the customer directly (using "you"), and highlight the helpfulness of the staff.
• •Highlight Expertise and Reliability: Subtly weave in the experience of the technicians and the quality of the equipment and services. Mentioning certifications or specific services like after-hours support builds trust.
• •Show, Don't Just Tell, the Adventure: Use vivid descriptions of the experiences customers can have (e.g., "powdery trails," "serene lake days"). Encourage user-generated content by asking questions and inviting them to share their adventures.
• •Be Genuinely Passionate and Local: Let the love for the Sicamous area and the outdoor lifestyle shine through. Mentioning local trails or the four-season appeal connects with the target audience and reinforces community ties.

Social Perception

Positive Local Reputation, Helpful and Reliable, Enablers of Outdoor Fun, Potential Confusion with Other "Braap" Entities

Copy Examples

• •Headline: Unleash Your Adventure in Sicamous! 🏔️❄️☀️ Body: Dirt, snow, or water - Braap! Rentals has your thrill covered all year round! From heart-pumping sled rides to epic ATV trails and serene lake days on a paddleboard, we're your one-stop shop for outdoor excitement. Friendly service, top-notch gear, and local expertise guaranteed. Ready to make some memories? #BraapRentals #SicamousAdventure #ExploreBC (Tone: Enthusiastic, Adventurous, Friendly)
• •Headline: Weekend Plans? Get Ready to BRAAP! Body: Don't let another weekend pass you by! Grab a Can-Am ATV, a speedy Sea-Doo, or hit the trails on one of our KTM dirt bikes. Our team at Braap! Rentals in Sicamous is here to get you geared up for an unforgettable experience. Plus, expert repairs to keep your own ride in peak condition! Call us or book online – adventure awaits! (Tone: Action-Oriented, Enthusiastic, Service-Oriented)
• •Headline: More Than Rentals, It's the Braap! Experience. Body: At Braap! Rentals, we're not just about renting out awesome machines; we're about sharing our passion for the incredible Sicamous backcountry. Vern and Christine are here to make sure you have the best (and safest) time exploring. Got a breakdown? We even do after-hours rescue and repairs during sled season! Come say hi and let's plan your next ride! (Tone: Community-Focused, Reliable, Passionate)
• •Headline: Your Sicamous Adventure Starts Here. All Seasons, All Smiles. Body: Whether you're craving powdery trails on a snowmobile or sunny explorations on an e-scooter or ATV, Braap! Rentals is your trusted local partner. We offer a wide range of rentals, parts, and expert service. The locals love us, and we think you will too! What adventure will you choose? (Tone: Welcoming, Reliable, Versatile)
• •Headline: Need a Fix? Or a Full Send? Braap! Does Both! Body: From certified Can-Am technician services and small engine repairs to getting you set up with the latest rental gear for your next thrill, Braap! Rentals in Sicamous is your go-to. We're passionate about powersports and even more passionate about great customer service. Swing by the shop or check our trail recommendations online! (Tone: Expert, Enthusiastic, Service-Oriented)