Tono de Marca

aspirational, empowering, and motivational, blended with a sense of practical innovation and style-consciousness.

Valores de Marca

• •Innovation: Pioneering "Active Utility Wear" by fusing functionality with fashion.
• •Empowerment: Enabling individuals to lead active, vibrant, and fulfilling lives.
• •Functionality & Performance: Providing apparel that is durable, comfortable, and performs across various activities.
• •Style: Ensuring that functional wear is also modern, stylish, and allows for self-expression.
• •Quality: Committing to quality in materials and design.
• •Versatility: Creating apparel that seamlessly transitions between different activities and environments.
• •Customer-Centricity: Inspired by the challenges faced by active individuals and aiming for customer satisfaction. They also mention leveraging customer feedback for innovation.

Mejores Prácticas

• •Embrace Empowering Language: Consistently use verbs and phrases that inspire action, confidence, and self-improvement (e.g., "conquer," "unleash," "transform," "elevate your game").
• •Highlight the "Why": Don't just describe product features; connect them to the customer's aspirations and how Raxedo helps them achieve a more active, fulfilling life (the "Live the New You" ethos).
• •Balance Innovation with Relatability: While showcasing the "Active Utility Wear" concept as groundbreaking, ensure the benefits (comfort, durability, versatility, style) are clearly communicated in a way that resonates with everyday active individuals.
• •Maintain a Confident & Knowledgeable Voice: Speak as an authority in active utility apparel, confident in the product's design and purpose, without being arrogant. Share insights into trends or activity-specific needs.
• •Foster Community & Inclusivity: Use inviting language that encourages customers to join the "Raxedo revolution" and share their experiences. Ensure imagery and messaging feel inclusive of diverse active lifestyles and individuals.

Percepción Social

Raxedo is perceived as a revolutionary force in activewear, dedicated to quality and customer empowerment. An emerging innovator in the activewear market, particularly in India. Actively trying to build a community around its 'Live the New You' philosophy and encourages engagement through social media.

Ejemplos de Copy

• •Headline: Don't Just Live. Live the New You with Raxedo. Body: Your day is a landscape of motion. From urban commutes to mountain peaks, your ambition doesn't pause. Neither should your gear. Raxedo Active Utility Wear is engineered for your every move – fusing relentless performance with a style that speaks your language. Ready to redefine your limits?
• •Social Media Post (Image: Person hiking in Raxedo gear): Caption: Beyond the trail, beyond the sweat, lies a stronger you. Our Active Utility Wear is more than just apparel; it’s your partner in every pursuit, every challenge, every victory. Where will Raxedo take you next? #Raxedo #LiveTheNewYou #ActiveUtilityWear #AdventureReady #OutdoorGear
• •Product Description Snippet (for a versatile jacket): Text: From city streets to nature’s retreat, the [Jacket Name] adapts as dynamically as you do. Experience the pinnacle of Active Utility Wear: innovative design, ultimate comfort, and the freedom to transition seamlessly through your multifaceted life. It’s not just a jacket; it’s an enabler.
• •Email Subject Line: Unlock Your Potential: Discover Raxedo Inside. Body Preview: Tired of choosing between style and function? At Raxedo, we said, "Why not both?" Explore the collection that's empowering a global community to live bolder, more active lives.
• •Website Banner Text: RAXEDO: Engineered for Your Ambition. Sub-text: Discover the first-ever Active Utility Wear that moves with you, empowers your journey, and helps you Live The New You. Style meets unparalleled functionality.