Brand Tone

Aspirational & Empowering, Modern & Stylish, Functional & Confident, Direct & Informative

Brand Values

• •Empowerment: Enabling customers to lead active, adventurous, and fulfilling lives.
• •Innovation: Pioneering "Active Utility Wear" by fusing functionality with fashion and innovative design.
• •Quality & Durability: Providing high-quality, durable apparel designed for performance.
• •Versatility & Functionality: Creating clothing that adapts to various activities, from fitness and outdoor adventures to daily wear.
• •Customer Satisfaction & Community: Valuing customer feedback and fostering a community of active lifestyle enthusiasts.
• •Style: Ensuring customers look and feel their best without compromising on comfort or performance.

Best Practices

• •Always Lead with Empowerment: Frame product benefits around how they help the customer achieve their goals, feel more confident, and embrace an active lifestyle (e.g., "Feel unstoppable," "Enhance your performance").
• •Balance Aspiration with Practicality: While inspiring customers with the "Live the New You" vision, ensure copy clearly communicates the tangible benefits and functional features of the "Active Utility Wear" (e.g., "water-resistant," "built-in pouch pocket," "high-quality materials").
• •Use Active & Energetic Language: Employ verbs and descriptors that convey movement, dynamism, and a forward-thinking attitude (e.g., "conquer," "transform," "cutting-edge," "dynamic").
• •Maintain a Confident & Knowledgeable Voice: Speak as an expert in active utility wear, showcasing the innovation and thought behind the designs without being arrogant. The tone should be assured and helpful.
• •Incorporate the "Live The New You" Mantra Naturally: Weave this tagline and its underlying philosophy into various communications to reinforce the brand's core message of transformation and active living. Ensure calls to action also tie back to this empowering message where appropriate.

Social Perception

Raxedo is perceived as a brand that is carving out a niche in "Active Utility Wear," aiming to provide stylish yet highly functional clothing for people with active lifestyles. Customers who have shared testimonials appreciate the blend of comfort, style, and practicality. There's an emerging image of a modern, trend-aware brand, particularly with its "Korean style" offerings. The "Live the New You" slogan seems to resonate with the idea of personal transformation and embracing an active, confident lifestyle. The brand is actively building its identity and community, leveraging social media and PR to spread its message.

Copy Examples

• •Raxedo: Gear Up to Live The New You. Unstoppable Style, Unmatched Utility.
• •Conquer your day, from city streets to mountain peaks. Our Active Utility Wear is designed for every move you make. #Raxedo #LiveTheNewYou #AdventureReady #FunctionalFashion
• •Engineered for the adventurer in you. This isn't just a jacket; it's your all-weather, all-activity companion. Experience the Raxedo difference – where cutting-edge design meets peak performance. #ActiveUtilityWear #StyleThatPerforms
• •Unlock Your Potential: Discover the Raxedo Collection.
• •Tired of choosing between style and function? Raxedo's Active Utility Wear empowers you to have both. Explore our latest collection and start living the new you today! Shop Now for [Offer/New Arrival]. #Raxedo #FashionMeetsFunction #ActiveLifestyle