Brand Tone

Enthusiastic, Knowledgeable, Community-Focused, Fun, Reliable & Trustworthy

Brand Values

• •Passion for Juggling & Circus Arts
• •Quality & Durability
• •Customer Service
• •Community Support & Growth
• •Expertise & Experience
• •Fun & Playfulness

Best Practices

• •Speak from Experience: Use "we" and share the collective passion for juggling. Emphasize that the products are used and endorsed by fellow jugglers within the company. E.g., "We’ve juggled these ourselves, and they’re fantastic for..."
• •Embrace Enthusiasm: Let the genuine love for juggling and skill toys shine through. Use vibrant, energetic language. E.g., "Get ready to be amazed!" or "You won't believe the spin on these!"
• •Be Inclusive and Encouraging: Address both beginners and seasoned professionals. Avoid jargon where possible, or explain it clearly. Foster a sense of belonging to the wider juggling community. E.g., "Whether it's your first toss or your thousandth."
• •Highlight Quality and Expertise (without being arrogant): Confidently talk about product durability, playability, and the team's knowledge, but always in a helpful and approachable way. E.g., "Built to last through countless practice sessions..."
• •Keep it Fun and Slightly Quirky: Reflect the "Oddballs" name. Don't be afraid to inject humor or playful descriptions where appropriate, ensuring it aligns with the product and context. E.g., "The kind of gear that makes gravity look optional."

Social Perception

Respected & Established, Go-To Source, Knowledgeable Resource, Supportive of the Juggling Scene, Generally Positive Product Experience

Copy Examples

• •Headline: Stop Dropping, Start Dazzling! Body: New to the world of spin, toss, and catch? Our beginner-friendly juggling balls are tested by jugglers, for jugglers. Get a grip on fun – quality you can feel, at a price that won’t make you juggle your budget! #OddballsJuggling #StartYourJourney
• •Headline: Fuel Your Flow State. Body: For over 30 years, Oddballs has been at the heart of the circus community. We live and breathe juggling, so you get props that perform as hard as you do. From classic clubs to glowing LED marvels, find your perfect match and join the Oddballs family! #JugglingLife #CircusSkills #OddballsSince84
• •Headline: Tried, Tested, and Thrown (A Lot!). Body: We don’t just sell juggling gear; we use it! Every unicycle, diabolo, and fire staff at Oddballs gets our expert stamp of approval. Got questions? Our team of passionate jugglers is always here to help you pick the perfect prop. Let’s get you juggling! #AskAJuggler #QualityProps #OddballsExperts
• •Headline: More Than Just a Shop, It's a Community. Body: Whether you’re mastering your first 3-ball cascade or lighting up the stage, Oddballs is your trusted partner. We’re proud to support juggling events and connect enthusiasts worldwide. Share your #OddballsMoments with us! #JugglingCommunity #PassionForPlay
• •Headline: Warning: May Cause Extreme Fun! Body: Unleash your inner performer with Oddballs! Our skill toys are all about playability and pure enjoyment. From yo-yos that zing to kites that soar, discover a world of awesome. What will you master next? #OddballsFun #SkillToys #PlayEveryDay