Brand Tone

Nurturing & Supportive, Educational & Informative, Passionate & Sincere, Connected to Nature, Approachable & Gentle

Brand Values

• •Holistic Wellness
• •Natural Healing
• •Empowerment
• •Simplicity
• •Authenticity & Tradition
• •Connection

Best Practices

• •Connect to Nature Consistently: Incorporate phrases like "Mother Nature's wisdom," "earth's remedies," "natural essence," and highlight the organic or natural origins of ingredients.
• •Use storytelling where appropriate, especially relating to the brand's origins or the benefits of a natural lifestyle.
• •Be Mindful and Responsible: Always include necessary disclaimers regarding medical advice and FDA evaluation to maintain transparency and ethical communication.
• •Maintain an Educational Tone: Share interesting facts about herbs and their benefits, linking back to your products where relevant.
• •Engage with your audience: Respond to comments and questions with helpful and informative answers.

Social Perception

Small, passion-driven business focused on gentle, natural wellness. Trustworthy and knowledgeable due to the founder's background. Appeals to individuals seeking natural alternatives for stress, anxiety, sleep, and overall balance. Transparent about not being evaluated by the FDA.

Copy Examples

• •Learn more about the power of herbs on our blog!
• •Our Rest and Relaxation collection is lovingly crafted to help calm your nervous system and prepare you for a night of deep rejuvenation.
• •Discover the simple, profound power of nature with Root to Bone Herbal Wellness.
• •Our herbal products are a bridge to the natural world, helping you nurture your body and spirit.
• •Find balance in your body and mind with our carefully curated herbal remedies.