Brand Tone

Enthusiastic, Passionate, Approachable, Fun, Performance-Oriented (Subtly)

Brand Values

• •Enjoyment & Fun
• •Quality & Performance
• •Authenticity & Realism
• •Community (Implied)
• •Accessibility

Best Practices

• •Use enthusiastic and passionate language to convey excitement about RC drifting.
• •Maintain an approachable and fun tone, focusing on the enjoyment of the hobby.
• •Subtly highlight technical features to appeal to performance-oriented users.
• •Incorporate elements of authenticity and realism to resonate with enthusiasts.
• •Engage with the RC drifting community to build brand awareness and loyalty.

Social Perception

Positive among direct customers, Potentially Undiscovered/New in broader RC communities, Focused on specific JDM-style models.

Copy Examples

• •"Total blast! This RC drift car is amazing!"
• •"The perfect gift for any drift enthusiast!"
• •"Keep RC drifting fun, keep it sideways!"
• •"Miata winking got me like 😉 #mazdamx5 #cars #miata #giftideas"
• •"Experience the thrill of smooth drifting with precise control."