Brand Tone

Creative & Artisanal, Unique & Colorful, Personal & Story-Oriented, Friendly & Approachable, Modern & Trendy, Passionate

Brand Values

• •Hand craftsmanship & Artistry
• •Uniqueness & Originality
• •Color & Aesthetics
• •Personalization & Customer Focus
• •Quality of Materials
• •Sustainability (implied)

Best Practices

• •Embrace "Handmade" and "Artisanal" Storytelling: Consistently highlight the handcrafted nature of the products in all descriptions, social media posts, and "About Us" sections. Use words like "crafted," "artisanal," "workshop," "handmade," "unique batch."
• •Maintain a Colorful and Vibrant Visual Language: Ensure that product photography and social media visuals are bright, clear, and showcase the unique colors and textures of the items. Let the products' vibrancy shine.
• •Speak with Passion and Personality: Infuse copy with genuine enthusiasm for the products and the creative process. Use friendly, slightly playful, and inspiring language. The "Your home, your style, your story" tagline should guide content creation.
• •Be Transparent About the Process and Materials: Continue to share insights into how products are made (like on TikTok) and be open about the characteristics of the materials used (e.g., Jesmonite, resin). This builds trust and appreciation for the craft.
• •Foster a Sense of Community and Personal Connection: Encourage interaction on social media. Respond to comments and messages in a friendly and helpful manner. Emphasize personalization options to make customers feel involved in creating their unique pieces.

Social Perception

Customers likely perceive Doufly Home as a source for unique, handcrafted decorative items that add a personal and colorful touch to their homes. The emphasis on "handmade in Toulouse" likely appeals to customers seeking authentic, artisanal products rather than mass-produced items. The behind-the-scenes glimpses on TikTok can foster a sense of connection and appreciation for the craft. The tagline "Your home, your style, your story" suggests an empowering and individualistic approach to home decor

Copy Examples

• •Headline: Handcrafted Happiness, Uniquely Yours. Body: Forget mass-produced. At Doufly Home, every piece is a story, lovingly mixed, cast, and sanded by hand in our Toulouse workshop. Bring vibrant, artisanal charm to your space. ✨ #DouflyHome #HandmadeDecor #UniquePieces
• •Headline: Color Your World, Your Way. Body: Why settle for bland? Our exclusive collection of handcrafted decor is bursting with color and personality. From statement vases to charming trinket dishes, find the perfect piece to tell *your* story. Personalization available! #ArtisanalHome #ColorfulLiving #HomeStory
• •Headline: The Art of Home. Crafted with Passion. Body: See the magic behind our creations! [Link to TikTok/IG Reel showing the making process]. Each Doufly Home piece is made in small batches, ensuring your decor is as unique as you are. Discover handmade elegance from Toulouse. #MadeInFrance #JesmoniteArt #HomeDecorInspo
• •Headline: More Than Decor, It's a Doufly. Body: Infuse your home with the warmth of artisanal craftsmanship. Our unique, colorful pieces are designed to spark joy and reflect your individual style. What will your Doufly say about you? #CreativeHome #ArtisanMade #DecorLovers
• •Headline: Small Batch, Big Personality. Body: Looking for that special something? Our handcrafted decorative items are made with love and a splash of vibrant color. Perfect for gifting or treating your home to a touch of Toulouse artistry. Explore our exclusive models! #HandcraftedGifts #UniqueDecor #ShopSmall