Brand Tone

Helpful and Informative, Direct and Product-Focused, Friendly and Approachable, Trust-Inspiring (Attempted)

Brand Values

• •Pet Well-being
• •Convenience for Pet Owners
• •Accessibility
• •Environmental Consciousness (Emerging)

Best Practices

• •Maintain a consistent friendly and approachable tone in all communications.
• •Emphasize product benefits and practical solutions for pet owners.
• •Highlight the brand's commitment to pet well-being and environmental consciousness.
• •Incorporate relevant hashtags to increase visibility and engagement on social media.
• •Emphasize Trust and Reliability: Consistently mention secure payment, shipping benefits, and product quality (e.g., "resistant," "high-quality materials") where applicable.

Social Perception

Positive, but modest engagement on TikTok. Limited brand-specific sentiment outside of direct engagement.

Copy Examples

• •Check out our biodegradable waste bags to keep your walks clean and eco-friendly! Get yours now!
• •Keep your furry friend safe with our anti-flea collars. Comment for a direct link!
• •Traveling with your pet? Our pet carriers make it easy and comfortable. Free shipping throughout Brazil!
• •Worried about ticks? Learn how to protect your pet with our expert tips. #FleaAndTickPrevention
• •Spoil your cat with the benefits of bone broth! See why it's great for cats with vomiting. #CatCare