Brand Tone

Expert & Authoritative, Helpful & Educational, Trustworthy & Impartial, Approachable & Empathetic, Direct & Problem-Solving

Brand Values

• •Health & Wellbeing
• •Integrity & Transparency
• •Expertise & Quality
• •Customer Empowerment
• •Proactiveness & Prevention

Best Practices

• •Maintain consistency in tone across all platforms, adjusting formality based on the platform (e.g., more informal on TikTok, more formal on LinkedIn and website).
• •Use personal stories and the founder's experience authentically to build trust and connection with the audience.
• •Emphasize the company's independence and impartiality in all communications to reinforce trustworthiness.
• •Provide practical, actionable advice and solutions to empower customers to address mould issues effectively.
• •Incorporate visuals and engaging content, particularly on social media, to enhance understanding and maintain audience interest.

Social Perception

Reliable, professional, a source of excellent, unbiased advice, a go-to for understanding and tackling mould problems, particularly for tenants and homeowners struggling with these issues, and a trustworthy advisor.

Copy Examples

• •"We're dedicated to helping you create a safe environment with our expert, unbiased mould testing and advice."
• •"Worried about mould? Get impartial advice and solutions for a healthy home. We don't do the work, we just give you the facts."
• •"Is that mould or just damp? Our expert surveys provide the answers you need to protect your family's health."
• •"Landlords, dealing with mould doesn't have to be a nightmare. We offer clear, unbiased assessments and solutions. #mould #landlords #healthyhomes"
• •"Free ebook for parents! Learn how to identify and prevent mould in your home. Link in bio! #mould #parentingtips #healthyhome"