Brand Tone

Luxurious, Exotic, and Traditional, with a touch of Modern Elegance

Brand Values

• •Heritage & Tradition: Frequent mentions of their establishment in 1963 and the rich traditions of Arabian perfumery. The name Hamidi itself, derived from the Arabic word Hamid (praised), embodies its commitment to Oriental perfumery.
• •Quality & Craftsmanship: Emphasis on artisanal perfumery, exquisite ingredients (Oud, Musk, Amber, Rose), master perfumers, and meticulously crafted products.
• •Authenticity: A dedication to genuine Oriental fragrances and the secrets of Arabic fragrance.
• •Luxury & Elegance: The presentation, product descriptions, and overall brand aesthetic aim to evoke a sense of opulence, refinement, and sophistication.
• •Sensory Experience: Fragrances are described not just as scents but as an experience, a journey into a world of opulence and mystique.
• •Modern Appeal: While rooted in tradition, the brand also lavishly branch[es] out into the modern era and appeals to the modern enthusiast. They aim to blend traditional techniques with modern artistry.

Best Practices

• •Develop a Brand Lexicon: Create a list of approved words and phrases that align with Luxurious, Exotic, and Traditional (e.g., opulent, majestic, heritage, artisanal, ancient, mystique, allure, timeless, essence). Conversely, list words to avoid (e.g., cheap, basic, trendy if it undermines tradition, overly casual slang).
• •Emphasize Storytelling & Heritage: Consistently weave in the brand's history (Since 1963), the connection to Arabian perfumery, and the craftsmanship involved. This reinforces authenticity and tradition.
• •Use Sensory and Evocative Language: Appeal to the senses by describing not just the notes, but the feelings, memories, and experiences the fragrances evoke. Use metaphors and rich adjectives.
• •Maintain Visual & Verbal Harmony: Ensure that the copywriting style complements the visual presentation (luxurious imagery, ornate packaging). The language should feel as premium and considered as the products look.
• •Adapt Formality to the Platform, Not Core Values: While the tone on TikTok might be slightly more direct and use more emojis than a formal website announcement, the core message of luxury, heritage, and exotic quality should remain consistent. Avoid language that cheapens the brand, regardless of the platform.

Social Perception

The public and customer perception of Hamidi Exotic Ouds appears largely positive, centered around: Authentic Arabian Fragrances, High Quality & Long-Lasting Scents, Luxurious and Ornate Packaging, Good Value, Brand Reputation, Customer Service. Areas for Improvement: One review source mentioned that specific details about perfume ingredients might be limited for some products, and there was a slight variation in price/quality ratings in one instance, though overall positive.

Copy Examples

• •Headline (Website/Social Media): Hamidi: Journey Through Scent, Since 1963. Discover the Legacy of Arabian Artistry. *Body:* For over six decades, Hamidi has meticulously crafted elixirs that capture the soul of the Orient. Indulge in our heritage of exotic ouds and rare botanicals, a timeless tradition of luxury in every drop.
• •Product Description (e.g., for a new Oud fragrance): Unveil [Perfume Name]: An ode to ancient sands and starlit nights. This opulent blend marries the deep resonance of pure [Specific Oud Type] with whispers of [Key Ingredient 1] and [Key Ingredient 2]. Experience a fragrance that is both a statement and a secret, a testament to the enduring allure of Arabian perfumery. Dare to be unforgettable.
• •Instagram Caption: Elegance, bottled. ✨ Hamidi's [Perfume Name] is more than a fragrance – it's an heirloom of scent, connecting generations through the timeless art of exotic perfumery. What memory will you create? #HamidiOuds #LuxuryPerfume #ArabianHeritage #ScentOfTheOrient #TimelessElegance
• •Email Marketing Subject: An Invitation: Experience the Mystique of Hamidi's Newest Creation *Body Snippet:* Dear [Customer Name], step into a world where tradition meets modern opulence. We are honored to unveil [Perfume Name], a fragrance born from generations of passion and the rarest ingredients from the heart of Arabia...
• •TikTok Video Concept Caption: From ancient souks to your signature scent. ✨ The journey of Hamidi's [Ingredient, e.g., Oud Wood]. #HamidiExoticOuds #PerfumeTok #Oud #LuxuryScent #ArabianNights #FragranceStory (Video would show beautiful visuals of the ingredient, the bottle, and an aesthetic application).