Brand Tone

Warm & Inviting, Appreciative & Personal, Sensory & Descriptive, Aspiring Luxury/Classy but Affordable, Enthusiastic & Positive

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Sensory Experience
• •Affordable Indulgence
• •Personal Touch/Small Business Charm

Best Practices

• •Embrace Warmth and Gratitude: Always use welcoming language. Regularly express thanks to your customers in general communications and responses. Make them feel like part of the "Luxé Family."
• •Focus on Sensory Details: Don't just state the scent; describe the *feeling* it evokes. Use vivid adjectives and imagery to help customers imagine the experience of your products in their own space.
• •Maintain an "Affordable Luxury" Balance: Use sophisticated and aspirational language ("luxe," "elegant," "transform") but ensure the overall tone remains approachable and grounded, reflecting the good value. Avoid overly exclusive or pretentious wording.
• •Highlight the "Handmade with Love" Aspect: Remind customers of the personal care and craftsmanship that goes into each product. This reinforces the small business charm and quality proposition.
• •Be Enthusiastic and Positive: Let your passion for your products shine through. Use positive language, emojis where appropriate (especially on social media), and maintain an upbeat, helpful demeanor in all communications.

Social Perception

Highly Positive, Seen as High-Quality & Good Value, Trusted Small Business, Aesthetic Appeal, Creator of Ambiance

Copy Examples

• •✨ Introducing 'Serene Sunset' ✨ Immerse yourself in the warm embrace of amber, vanilla, and a whisper of sandalwood. Hand-poured with love, this is more than a candle – it's your evening ritual reimagined. Tap to make your home a haven. #ReginaLuxeHome #NewScent #LuxuryCandles #HandmadeWithLove #HomeSanctuary
• •Tired of scents that fade too fast? 🤔 At Regina's Luxé Corner, we lovingly hand-pour every candle and craft each fragrance to fill your space with lasting, beautiful aromas. Discover affordable luxury for your home. Shop now and transform your everyday! #HomeFragrance #LuxeForLess #SupportSmall #ArtisanMade #SensoryExperience
• •Unwind and uplift with our signature Wax Melts. Each cube is a tiny treasure trove of rich, captivating fragrance, designed to gently release its beautiful aroma and transform your room into a Luxé Corner of tranquility. Simply pop one in your warmer and let the everyday melt away. Hand-poured with care, because your moments of peace matter.
• •💖 A Little Luxe For Your Loyalty + A Sweet Treat Inside! 💖
• •Pouring a little bit of magic today! ✨ Watch how your favorite [Product Name] gets its signature scent. What fragrance experience are you dreaming of? Let us know! 👇 #HandmadeHour #SmallBizMagic #FragranceObsessed #LuxeLife #ReginasLuxeCorner