Brand Tone

Elegant & Appreciative, Informative & Passionate, Authentic & Handcrafted, Slightly Whimsical/Enchanting

Brand Values

• •Quality & Craftsmanship
• •Authenticity & Natural Origin
• •Heritage & Tradition
• •Beauty & Uniqueness
• •Family-Oriented
• •Customer Trust

Best Practices

• •Emphasize Heritage and Authenticity: Always highlight 'Genuine Baltic Amber,' 'Handmade in Poland,' and '925 Sterling Silver.' Weave in the 'family-owned' and '20 years of passion' narrative where appropriate.
• •Use Evocative & Elegant Language: Employ words that convey beauty, nature, tradition, and quality (e.g., 'timeless,' 'allure,' 'lustrous,' 'ancient,' 'golden glow,' 'artistry').
• •Maintain Visual Consistency: Ensure all imagery aligns with the brand's elegant, natural, and high-quality aesthetic. Product photography should be clean and showcase the jewellery's details.
• •Educate and Share Passion: Continue to share informative content about Baltic amber (its origins, properties, care) to reinforce expertise and passion, much like the current blog and social media posts.
• •Engage with Appreciation: When interacting with customers, maintain a respectful, appreciative, and helpful tone that reflects the value placed on them and the craft.

Social Perception

Customers appreciate the aesthetic and uniqueness of the jewellery. General consumer interest in Baltic amber jewellery, often associated with its perceived natural properties and beauty. Consumers value design, quality, and brand trust.

Copy Examples

• •Headline: Discover the Timeless Allure of the Baltics. Body: Each Sakali piece is a whisper of ancient forests and sea-kissed shores, handcrafted in Poland from genuine Baltic amber and lustrous 925 Sterling Silver. Own a piece of natural artistry.
• •Headline: More Than Jewellery, It's a Legacy. Body: For over 20 years, our family has shared the magic of Baltic amber. Our passion is captured in every handcrafted necklace, bracelet, and earring, made to be cherished for generations.
• •Headline: Embrace Nature's Golden Glow. Body: Let the warm, natural beauty of authentic Baltic amber illuminate your style. Sakali brings you unique designs, ethically sourced and lovingly made by Polish artisans.
• •Headline: The Art of Amber, The Soul of Silver. Body: Experience the unique harmony of genuine Baltic amber and expertly crafted 925 Sterling Silver. Sakali jewellery: where ancient tradition meets contemporary elegance.
• •Headline: Handpicked. Handcrafted. Purely Sakali. Body: From the heart of Poland to your collection, discover jewellery that tells a story of natural wonder and dedicated craftsmanship. Explore our new arrivals today.