Brand Tone

Elegant, Sophisticated, Aspirational, Appreciative of Craftsmanship, Warm (in a refined way), Informative & Detail-Oriented

Brand Values

• •Quality Craftsmanship
• •Aesthetic Beauty & Elegance
• •Curated Selection
• •Enhancing Home Life
• •Thoughtful Gifting
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., elegant, warm, sophisticated), a list of "words we use" and "words we avoid," and examples of good and bad copy. Share this with anyone creating content.
• •Focus on "Benefit to the Customer" with an Elegant Twist: Instead of just listing features, explain how the product enhances their life or home, using refined language. For example, instead of "Durable plate," try "Crafted for enduring beauty, accompanying countless shared meals."
• •Use Evocative and Sensory Language: Appeal to the senses by describing textures, the play of light on surfaces, and the feeling a product evokes. Words like "lustrous," "velvety," "hand-finished," "sculpted" can be effective.
• •Maintain Consistency Across All Platforms: Whether it's a product description, an Instagram caption, an email newsletter, or a customer service response, the tone should remain recognizably Art Classique.
• •Review and Refine Regularly: Periodically audit your copy across different channels to ensure it still aligns with your intended brand voice and resonates with your target audience. Read it aloud to catch awkward phrasing or tones that don't fit.

Social Perception

Positive for Product Aesthetics, Seen as a Source for Premium/Luxury Home Décor, Appreciation for Uniqueness, Aspirational Brand, Reliable for Gifting, Potential Price Sensitivity

Copy Examples

• •For a New Dinnerware Collection: "Elevate every meal into a masterpiece. Discover our new [Collection Name] dinnerware, where exquisite craftsmanship meets timeless design. Curated for moments you’ll cherish."
• •For a Decorative Vase: "More than a vase, it's a statement. Let the intricate details and graceful form of our [Product Name] ceramic vase bring an air of quiet sophistication to your cherished spaces."
• •For a Gifting Promotion: "Bestow a gift that speaks volumes. Our curated collection of handcrafted treasures offers a touch of elegance and lasting beauty for those who appreciate the art of fine living."
• •Instagram Story Post (Image of a beautifully set table): "Crafting unforgettable moments, one exquisite detail at a time. Explore our serveware collection and host with unparalleled grace. #ArtClassiqueHome #ElegantEntertaining"
• •About Us Snippet (for website or social media bio): "At Art Classique, we believe your home should be a sanctuary of beauty and comfort. We meticulously curate and craft exceptional décor and tableware, designed to inspire and elevate everyday living."