Brand Tone

Aspirational & Evocative, Modern & Stylish, Descriptive & Appreciative, Conscious

Brand Values

• •Inspiration
• •Design & Aesthetics
• •Quality & Elegance
• •Travel & Wanderlust
• •Sustainability

Best Practices

• •Use evocative language that paints a picture.
• •Maintain a Modern & Elegant Lexicon: Use words like "curated," "minimalist," "modern," "chic," "elegant," "timeless," and "premium quality" to describe products and the brand.
• •Briefly mention the on-demand production as a point of thoughtful purchasing.
• •Highlight the inspiration behind designs, connecting them to travel and iconic locations.
• •Incorporate storytelling about places and experiences to create a sense of wanderlust.

Social Perception

A brand that offers stylish, travel-inspired products that allow customers to express their appreciation for design and iconic places.

Copy Examples

• •"It's more than art; it's a celebration of the places that shape our lives."
• •"Quality, elegance, and a touch of wanderlust, delivered."
• •"Each design captures the essence of iconic locations."
• •"Explore our curated collection of travel-inspired home decor."
• •"And because each item is made especially for you, we reduce overproduction, making your purchase a conscious choice."